The overall housing sales share of the top 8 listed realty players is increasing inexorably y-o-y. As per latest ANAROCK data, of the total sales made in the first nine months of FY2021 (approx. 93,140 units) across the top 7 cities, the top 8 listed players' share stood at 22% while non-listed leading players' share was 18%. Non-branded developers accounted for a 60% share.
In contrast, of the total 2.03 lakh units sold in top 7 cities in FY2017, the share of these top 8 listed players was the lowest at about 6% while that of non-listed leading players stood at 11% and others (non-branded) had a whopping 83% share.
The increased share of these top 8 listed players over the years provides a clear roadmap of homebuyers' evolving preferences.
The top 8 listed developers considered are Brigade Enterprises, Godrej Properties, Kolte-Patil, Mahindra Lifespaces, Oberoi Realty, Prestige Estates, Puravankara, and Sobha
If we consider total sales area data of these players as per their company presentations, they together sold as much as 21.23 mn sq. ft. area in the first three quarters of financial year 2021 (Apr-Dec. 2020 period) despite the first wave of COVID-19 - rising by 2% against the corresponding period in FY2020, when 20.88 mn sq. ft. were sold.
Among the listed players, Godrej Properties sold the maximum in terms of area (approx. 6.64 mn sq. ft.) in this period, followed by Bengaluru-based Prestige Estates with approx. 5.04 mn. sq. ft. space.
Anuj Puri, Chairman - ANAROCK Property Consultants says, "After the roll-out of structural policies including RERA and GST, organized and branded players' dominance has risen exponentially. Homebuyer demand has tilted towards branded products. Both listed and leading developers have been catering to this new demand with projects for the affordable and mid-income segments, rather than playing only to the luxury homes gallery. This demand-supply equilibrium has helped keep sales momentum going during the pandemic, when housing demand rose significantly."
"The top 8 listed players' sales share increased to 22% from April to December 2020 - a major increase from 6% in FY 2017. Even non-listed leading developers have ramped up their share from 11% in FY 2017 to 18% now. It is a major and ongoing realignment in residential real estate demand and supply."