For Quick Alerts
ALLOW NOTIFICATIONS  
For Daily Alerts

NPCI Launches ‘UPI Chalega' Campaign Targeting New Users

|

UPI which has now been widely successful with over 100 crore transactions recorded in a month is aimed at reaching new set of users across geographies. And for it its developer, the NPCI or National Payments Corporation of India has come up with a campaign called 'UPI Chalega' which runs on the objective of enabling people switch from cash payment method to UPI.

NPCI Launches ‘UPI Chalega' Campaign Targeting New Users
 

"We want to target everyone who has a smartphone or a bank account to switch to UPI transactions, from cash. This runs into a potential user base of 500 million," Praveena Rai, COO, NPCI, said to a leading business daily.

Through the campaign, UPI payment mode will be promoted as a safe, swift and instant payment mode. "The campaign is aimed to guide users towards the right use of UPI and help create a habitual change, to use UPI in their daily lives. The campaign also focusses on the safety aspects while transacting on UPI-enabled apps," NPCI said in a statement.

On the payment gateway there are as many as 144 banks and total transaction value done through the route is equal to Rs. 2.16 lakh crore.

Also in the pre-campaign study that covered as many as 12800 individuals across 36 centres in 4 zones there is a relatively good awareness on UPI.

UPI or unified payments interface facilitates instantaneous fund transfer across bank accounts without letting the other party know of the bank account details.

GoodReturns.in

Read more about: upi fund transfer npci
Story first published: Monday, February 24, 2020, 18:37 [IST]
Company Search
Get Instant News Updates
Enable
x
Notification Settings X
Time Settings
Done
Clear Notification X
Do you want to clear all the notifications from your inbox?
Settings X
We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Goodreturns sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Goodreturns website. However, you can change your cookie settings at any time. Learn more