Vodafone Idea Limited (Vi), a pioneering telecom company, has launched a new campaign promoting its Vi Hero Unlimited plans. The Vi Hero Unlimited plans are designed to address the dilemma of prepaid subscribers' data limit depletion. Weekend Data Rollover, Night Time Free Data from 12 am to 6 am, and Double Data are all included in the Vi Hero Unlimited plans, according to the advertisement. As a result, users can enjoy a hassle-free mobile internet service.
According to the press release of Vi "With the pandemic, Work from Home, Learn from Home, Entertainment from Home, etc. has led to the surge in internet usage. The differentiated offering from Vi will ensure that customers never run out of data on their packs. Being positioned as a unique customer proposition, the Vi Hero Unlimited campaign seeks to drive home the unlimited possibilities for those on Giganet by Vi 4G network enabling customers to thrive in the digital ecosystem."
Commenting on the campaign, Avneesh Khosla, Chief Marketing Officer, Vi said, "Mobile data has become a basic necessity for us all, even more so in the current scenario. With our campaign for Vi Hero Unlimited, we chose to highlight the concerns faced by most prepaid customers when they run out of data, and how our latest offering alleviates those concerns. With features like unlimited night-time data, weekend data rollover, and double data, we believe we have a hero product, and hope it becomes the ultimate choice for 4G users in the prepaid segment. Thereby ensuring they stay connected, always."
Vi hopes to provide additional value to its Unlimited plan subscribers as a result of this. This one-of-a-kind offer aims to expand the number of unlimited and 4G subscribers on Vi's network by enticing new customers. Speaking about the creative concept, Kiran Antony, CCO, Ogilvy South said, "The task was to differentiate Vi Hero Unlimited from the rest by bringing out the two most relevant pain points, running out of data in the middle of the night, and over the weekend. We got Vinay Pathak on board to do this without sounding too preachy or prescriptive. These films capture Vinay Pathak recommending Hero Unlimited to all the distressed people out there."
According to the press release of Vodafone Idea (Vi) issued on July 20, 2021 "Users can avail the benefits of Vi Hero Unlimited on recharges of Rs. 249 and above. Weekend Data Rollover: This lets the users accumulate unutilized daily data during the weekdays and use it over the weekend. Night Time Free Data- 12am to 6am: Prepaid customers can access unlimited high speed night time data without any restrictions, at no extra cost from 12:00 am to 6:00 am. Double Data: Staying true to the name, this plan offers double the data benefit of 2+2=4GB data/day for 28 days, 56 days and 86 days respectively. These plans also offers 100 free SMS per day. All the recharges from Rs. 249 and above will offer Weekend Data Rollover and Night Time Free Data. On recharges of Rs. 299, Rs. 449 and Rs. 699, users will be entitled for Double Data benefits in addition to Weekend Data Rollover and Night Time Free Data."