Bikaji Bhujia- Story of the Brand Ruling Half of the India’s Namkeen Market

Ajeeta Bhatia Mar 14, 2023

[{"selector":"#anim-08d472d8-6fdd-47f1-b9ca-4c3205381da4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Shivratan Agarwal, a visionary entrepreneur, set out on an extraordinary journey in 1987.

[{"selector":"#anim-9efa7c5f-d042-45d5-a46c-160fea4701f8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Shivratan Agarwal is the grandson of Haldiram founder Gangabishan Agarwal.

[{"selector":"#anim-867c910d-259d-4454-a183-a3626f843e63 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] After the split of the family business and the bhujia factory in Bikaner in 1987, the Bikaji brand was born in 1993.

[{"selector":"#anim-b75b4a8a-c2fc-4aba-aff1-d7e88eadf2b2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] The name Bikaji was chosen by the company after Rao Bikaji, the founder of Bikaner.

[{"selector":"#anim-da1c9e7c-c1a1-4bff-97ef-401eae61a9df [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Bikaji products are imported into approximately several countries in America, Europe, and the Gulf.

[{"selector":"#anim-326c1e53-ef7e-4eed-8154-e4c7477432c9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] The company debuted a new Ready to Eat and Ready to Cook product line centred on traditional Indian breakfast.

[{"selector":"#anim-7010651e-d5bf-4bab-8713-45cca248da29 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Overall, it is fair to say that this businessman's hard work and passion are responsible for the globalisation of traditional Bikaneri products such as bhujia.