Coca-Cola on Wednesday announced the appointment of Atul Singh as the deputy president of its Pacific Group, entrusting him with responsibility of some of the key markets including India and China.
Singh, currently the head of Indian and Southwest Asian operations, will take his new responsibilities from July 1 and will see company's operations in 10 of the 38 Asia-Pacific countries, excluding the big markets of Japan, Australia & New Zealand.
India and China are Coca-Cola's two leading markets and together account of 10 per cent of total global volumes. While company sells 700 million cases a year in India, its sales volumes from China are three times that number.
"Under his leadership, the Indian operations have registered 27 consecutive quarters of growth — 19 of those of double-digit growth," Coca-Cola said in a statement. "Given the enormous growth opportunities in China, and the uniquely competitive beverage landscape, Singh's focus will largely be on the Greater China and Korea Business Unit, which also includes Taiwan, Mongolia and Hong Kong & Macau," the company added.