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Anastasia Soare, born Anastasia Bălămaci on December 28, 1957, in Constanța, Romania, is a celebrated Romanian-American entrepreneur and the visionary behind the global beauty powerhouse, Anastasia Beverly Hills. Known widely as the "Eyebrow Queen," Soare's journey began in art history and architecture studies in Romania before relocating to Los Angeles in 1989 with minimal English skills. She initially worked as an aesthetician in Los Angeles, where she honed her pioneering eyebrow shaping technique. By 1997, she had established her own Beverly Hills salon and later launched the Anastasia Beverly Hills brand, renowned for its nearly 2,000 store international presence. With significant clientele like Cindy Crawford and Jennifer Lopez, Soare's empire was valued at $500 million by Forbes in 2023. She sold a minority stake in 2018. Soare's personal life includes a marriage to ship captain Victor Soare in 1978 and a daughter, Claudia (Norvina), who is actively engaged in the family business. After a divorce in 1994, Soare continues to reside in Beverly Hills, California.
December 28, 1957 in Constanta, Romania
68 years
Cosmetics
Fashion & Retail
United States
Los Angeles, California
Victor Soare (Married: 1978; Divorced: 1994)
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Anastasia Soare, born on December 28, 1957, in Constanța, Romania, is a Romanian-American businesswoman, CEO, and founder of Anastasia Beverly Hills. Known as the "Eyebrow Queen," she initially studied art history and architecture in Romania before moving to Los Angeles in 1989 with limited English proficiency.
Anastasia Soare: Family
Anastasia Soare married Victor Soare, a ship's captain, in 1978. They have a daughter, Claudia (known professionally as Norvina), who is also involved in the makeup business. Victor Soare sought asylum in the United States in 1986 and arrived six months later. Soare and her daughter were allowed to leave Romania and join Victor in the United States in 1989. The couple divorced in 1994.
Anastasia Soare: Career Highlights
Anastasia Soare's career in the beauty industry began when she worked as an aesthetician at a beauty salon in Los Angeles. She developed a unique technique for shaping eyebrows based on bone structure and natural shape. Recognizing her talent, Soare rented a room in a Beverly Hills salon to provide facials, body waxing, and eyebrow sculpting. By 1997, she had opened her own salon on Beverly Hills' Bedford Drive.
Soare's expertise and innovative approach to eyebrow shaping soon attracted notable clients, including Cindy Crawford, Naomi Campbell, Faye Dunaway, and Jennifer Lopez. Her reputation grew, and she eventually founded Anastasia Beverly Hills, a beauty brand that offers a wide range of makeup products, including brow pencils, pomades, gels, and powders. Today, Anastasia Beverly Hills is available internationally in almost 2,000 stores.
In 2018, Soare sold a minority stake in her business to a private equity firm. Forbes estimated the value of Anastasia Beverly Hills at approximately $500 million in 2023, a testament to Soare's entrepreneurial success and the enduring popularity of her brand.
Anastasia Soare: Companies
Anastasia Soare is the CEO and founder of Anastasia Beverly Hills, a global beauty brand renowned for its brow products and extensive makeup collection.
Anastasia Soare: Major Achievements
Anastasia Soare's major achievements include:
Anastasia Soare: Awards & Achievements
Anastasia Soare has received numerous awards and accolades for her contributions to the beauty industry, including:
Anastasia Soare: Personal Life & Legacy
Anastasia Soare currently resides in Beverly Hills, California, US. She is known for her philanthropic efforts and support of various charities, including the American Cancer Society and the National Breast Cancer Foundation. Soare's legacy lies in her transformative impact on the beauty industry, her dedication to empowering women, and her unwavering commitment to quality and innovation.
Anastasia Soare: Trivia
Anastasia Soare (née Bălămaci) was born in Constanța, Romania.
Victor Soare, Anastasia's husband, sought asylum in the United States.
Anastasia Soare and her daughter, Claudia, were allowed to leave Romania and join Victor in the United States.
Anastasia Soare divorced Victor Soare.
Anastasia Soare opened her own salon on Beverly Hills' Bedford Drive.
Anastasia Soare sold a minority stake in Anastasia Beverly Hills to a private equity firm.
Forbes estimated the value of Anastasia Beverly Hills at approximately $500 million.
What is Anastasia Soare's net worth?
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In which industry does Anastasia Soare primarily operate?
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Who is Anastasia Soare and why is she known as the 'Eyebrow Queen'?
What inspired Anastasia Soare to enter the beauty industry and focus on eyebrows?
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