Finding the right broker for you when you have a choice of thousands of them is quite a meticulous exercise and should clearly be based on these factors:
1. Brokerage charges and annual fee: The cost factor is definitely one parameter on which your choice of broker should be based. In light of the intense competition, brokers have narrowed their cost beyond imagination.
2. Lightning-fast and smart trade platforms: Stock trading is all about timing and in a matter of few seconds, if you are not able to square off the desired deal, you can incur huge losses if your trading platform is outdated. Also, technology aids better customization as customers can then choose the best suiting trading platform for them which can be desktop based or mobile based.
Intuitive trading platforms with hassle free trading are the need of the hour. Few of the big firms in the domain are also offering data analytics and robo services. Apps have also now come to the fore. Also call and trade services are very handy when due to some technical glitches you are not able to execute your order.
3. Research Reports and Insights: For informed trading decision, research reports come in handy and so you need to be scouting out for a broker with experienced analysts both with fundamental and technical expertise. With these reports at hand, you can maximise your return while minimizing your risks.
They should be providing you with investment summaries, pre-market reports, profitable option strategies, model portfolio services. For better analysis you can compare broker's pre-market calls with the live market call.