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How to Start a Cement Dealership Business?


The cement industry is an important part of the Indian economy with its large contribution to GDP. India is the largest producer of cement in the world, second only to China.


Recent reports say that India has a huge potential for infrastructural growth. When the future of involves the development of 99 smart cities, you can expect a positive growth in the cement business.

To reap the benefits of the benefits of this business, you can opt for a cement dealership/franchise business in your area.

Things you will need to get started with a cement dealership business:

Brand and Type of Cement

Brand and Type of Cement

Brand/company: The main point you should be clear about before you start any franchise is the brand you want to get associated with. By becoming a franchisee, you are buying the right to use the company's products and business models for your profit. Some of your options in India are JK, ACC, Ultratech, Bangur, Ambuja, Reliance, Shree Ultra and Jaypee Cement.

Type of Cement: There are two kinds of cement: White and Grey. Some companies provide separate dealerships for grey and white cement. For example, JK Cement provides it separately to existing complimentary businesses; which means that if you have existing tile, paint and hardware business, you are liable for white cement business. The company expects you to have prior knowledge of your industry.

On the other hand, brands like ACC cement give dealership to new businesses too.



Not all companies need you to have an established related business. You just need to get your business registered with a TIN (Tax Payer Identification Number) and other requirements for running a commercial space in India.

But if the company already has a cement dealer in your area, it may be difficult to get a franschise. It will depend on the demand in your area and the proximity of the other existing dealer.


You will require making an initial investment between Rs 50,000 to 5 lakhs as a security deposit and other requirements to the company, based on the brand you pick up. Usually, these companies will return this money to you with an applicable bank interest.


You will need at least a 500 sq ft area with basic amenities to stock the cement bags without deteriorating its quality. Your store should also be placed in an area where heavy vehicles like trucks can easily unload the cement bags.

Who should you contact?

Who should you contact?

You will have to contact the marketing executive of the brands in your area. They will give you a clear idea of the prospect with all the additional details you may need.

Return on investment

On an average, you should be making Rs 10 to 15 on every cement bag you sell. This again depends on the company's policy.

Read more about: cement
Story first published: Thursday, April 26, 2018, 16:31 [IST]
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