Addictive Learning Technology Ltd. IPO

Our company is a professional upskilling and career services edtech platform which caters primarily to senior & mid-career professionals, and in some cases to young professionals as well. Our company offers a comprehensive range of professional upskilling courses and training programs which ... includes Law, Finance, Compliance, Human Resources, Business Consulting, Artificial Intelligence, Content Writing and Data Science through three distinct brands LawSikho, Skill Arbitrage and Dataisgood. These educational offerings are designed to help busy professionals to learn high demand skills, develop a strong demonstrable track record & access international as well as domestic freelance work and remote jobs. We also cater to college students looking for advanced skills and recent graduates who are struggling to find jobs. One of our major focus areas is to offer upskilling courses which enable our learners to find career opportunities in the international market remotely. Some of the popular courses cover subjects like US Intellectual Property Law, US Tax Law, US Accounting, Bookkeeping and Corporate Compliances, International Contract Drafting, International Business Law, International Labour Laws, US Technology Law, US Corporate Law, US Real Estate Law etc. Some unique points about our courses: 1. Our courses consist of recorded videos or textual documents followed by automated quizzes like most other edtech & upskilling courses. Our courses involve cohort based live classes, weekly assignments, simulation exercises, real life situation-based coaching over live calls & one-on-one personalized feedback apart from certification. 2. We also provide placement & career support to our learners right from the time when they start learning with us. Career support is embedded throughout our programs rather than at the end of a course. 3. Our team helps our learners hands on to identify and to create opportunities, provide guidance & support to develop their professional track record & develop an outreach strategy for them which can help them to take career benefits from newly developed skills. Read more

Our Company was originally incorporated as a private limited company under the Companies Act, 2013 in the name and style of “Addictive Learning Technology Private Limited” bearing Corporate Identification Number U74110DL2017PTC323508 dated September 12, 2017, issued by the Registrar ... of Companies, Delhi. Subsequently, our Company was converted into public limited company pursuant to a shareholders’ resolution passed at an Annual General Meeting held on Tuesday, 19th September 2023 and name of our Company was changed to “Addictive Learning Technology Limited” and a fresh Certificate of Incorporation dated September 29, 2023, was issued by Registrar of Companies, Delhi. As on date of this Draft Red Herring Prospectus, the Corporate Identification Number of our Company is U74110DL2017PLC323508.

GLOBAL OVERVIEW OF EDTECH INDUSTRY:
EdTech has been around for longer than most people realize. Computer-aided education is simply a natural result of improved technology. Schools and training centers used existing technology in the mid-twentieth Century, including copy machines and media ... learning via training films. In the 1960s, schools began experimenting with computers for teaching spelling and math. Soon after internet connectivity was available, online courses were created. It is estimated that six million students enrolled in U.S.-based courses by 2010. Open University in the United Kingdom and the University of British Columbia in Canada pioneered online education. They allowed students to communicate with each other and teachers directly. EdTech has become more accessible and more efficient thanks to the development of better video conferencing programs and multimedia sources. EdTech now includes innovations such as EdTech "robots" for students to take notes, blockchain tools for educators to grade student work and tools for educators to grade. Education technology has several benefits. According to educators, students learn at different speeds and in different ways. Some students learn best by reading information, but others find audio-visual information more helpful. EdTech allows students to learn from the most valuable and effective sources. Online learning students enjoy the advantage of accessing training and teaching at their own pace. Online learning allows students to study at their own pace and in a way that suits them best. This makes obtaining education and professional training for all kinds of people easier. This is especially helpful for people who have a full-time job and would find it difficult to take regular university courses. The enormous potential savings in education is an obvious and significant benefit of EdTech. Online e-learning is available at a fraction of the cost of attending a large university or small community college. Online learning is more affordable than traditional education, making obtaining a degree or professional certification easier. Regional Insights Asia Pacific is expected to grow rapidly during the forecast period. China led regional EdTech market growth, followed by India & Japan. Government-led programs, such as government-funded literacy expansion projects in rural areas, are predicted to increase the demand for smart education in India, Japan, and Australia. For instance, The National Digital Library of India is an online library run by the Ministry of Human Resource Development that provides academic information arranged by topic area for various levels of smart education and learning. Furthermore, the Ministry of Education, Culture, Sports, Science, and Technology (MEXT) in Japan provides an e-learning forum organized by age and educational level. International Cooperation and Training: The International Cooperation and Training Division of MSDE collaborates with foreign countries by signing Memoranda of Understanding (MoUs)/Agreements for cooperation in skill sector including capacity building, Vocational Education and Training (VET), VET policy developments and reforms including career guidance and lifelong learning, VET in schools, exchange of interns, recognition of prior learning, recognition of skill qualifications, sharing of VET data and labour market information system, health sector job role mapping with countries facing shortage of health workers, identification of skill gaps in the labour markets , design bridge courses to equip the Indian skilled workers acceptable in foreign labour markets, focus on emerging technologies including green technology etc. INDIAN OVERVIEW OF EDTECH INDUSTRY: The Rise of Online Learning Indian EdTech start-ups found their way into the spotlight at the beginning of the pandemic in 2020. But with restrictions easing in 2022 and educational institutions reopening, hybrid learning became part of the 'new normal'. EdTech firms that adapted their business models to include hybrid learning comprising of online and classroom have not only survived the business woes of the pandemic but thrived in its aftermath. Today, there are approximately over 4,450 Indian EdTech start-ups in India that are assisting over 300 million school students across the globe. In line with this momentum, the Indian central government has rolled out several programs to boost the growth of the distance education market, besides focusing on techniques such as e-learning and m-learning. The government's focus on bringing the digital revolution to the education sector is evident with initiatives under the National Education Policy as well as the Union Budget 23- 24 that propose an improvement of digital infrastructure and regular training for teachers to encourage online and hybrid learning. While government support together with an impressive inflow of funding has helped Indian EdTech firms to thrive and expand offshore, digital payments have also played a key enabling role. The need of India Upskilling - Affordable online education: Parents in India spend a lot of money on their children’s education and additional skill learning. And, pursuing skill development offline is extremely costly. The edtech players offer learning programs which are readily available without paying high administrative fees. As a result, users benefit from the savings, which increase the courses’ affordability, and according to KPMG research on online education in India in 2021, online skill learning courses are 53% less expensive than offline options. - Availability of quality education: Students are given access to high-quality education through online resources. Edtech companies are helping educational institutions not equipped with the latest digital infrastructure to bridge the gap to a considerable extent by supplementing them with the resources to support the e-learning model. Not only this, but online courses are also more successful in keeping up to date with the latest technological developments. These courses are well created with the help of subject matter experts. It is predicted that the online education market in India is expected to grow by US$ 2.28 billion during 2021-2025, growing at a CAGR of almost 20%. Conclusion: India’s young workers are poised for take-off; an additional 100 million people entering the workforce would not only substantially improve their own and their family’s lives, but also has the potential to increase GDP by at least 20% and accelerate India towards becoming a USD 4 trillion economy. Given the heterogeneity of the potential Indian workforce, upskilling to make these ambitious Indians employable, will need a granular, persona-based approach. The road ahead The rise of EdTech has made it possible to learn at anytime, anywhere. By embracing technologies like AI, ML, and IoT, edtech institutions and companies are adapting their pedagogies for online teaching and providing these cutting-edge courses through the digital medium for a fraction of the cost. The edtech sector’s potential to close the learning gap in the future appears to be quite promising given the trajectory of its expansion. Venture capital investments in India’s edtech sector have increased 32 times over the past 12 years, from 500 million in 2010 to 16.1 billion in 2022 and the sector is expected to reach US$ 30 billion by 2031. Read more