IPO

Brainbees Solutions Ltd. IPO

Brainbees Solutions Ltd., established in 2010, operates in the E-Commerce/E-Retail sector. The company's IPO opened on August 6, 2024 and closed on August 8, 2024, with an issue price of ₹465. The ... Read more

Min Investment
₹ 14,880 / 32 shares
Price Range
₹440 - ₹ 465
Bidding Dates
6 Aug '24 - 8 Aug '24
Total Issue Value
4,193.73 Cr
Lot Size
32
Total Issue Size
4,193.73 Cr
Listing At
BSE, NSE
Subscription
12.26 times
BSE Price
653.55 (40.55%)
NSE Price
652.05 (40.23%)

IPO Timeline

  • 6 Aug 2024
    Bidding Starts
  • 8 Aug 2024
    Bidding Ends
  • 9 Aug 2024
    Allotment Finalization
  • 13 Aug 2024
    Listing

About Brainbees Solutions Ltd.

We launched the FirstCry platform in India in 2010 and expanded internationally in select markets, establishing a presence in the United Arab Emirates (“UAE”) and Kingdom of Saudi Arabia (“KSA”) in 2019 and 2022, respectively. We offer products from third-party Indian ... Read more

Parent organisation
Founded
Brainbees Solutions Ltd.
2010

Brainbees Solutions Ltd. IPO Reservation

Investors Category Shares Offered
Anchor Investors 4,05,55,428 (44.97%)
Employee Reserved 64,516 (0.07%)
Non Institutional Investors 1,35,18,476 (14.99%)
Qualified Institutional Buyers (QIBs) 2,70,36,952 (29.98%)
Retail Individual Investors (RIIs) 90,12,317 (9.99%)

Brainbees Solutions Ltd. Financial Information

Year End Revenue PAT Reserves & Surplus
31 Mar 2024 2,266.46 Cr -62.19 Cr 4,118.07 Cr
31 Mar 2023 2,640.62 Cr -156.39 Cr 3,650.95 Cr
31 Mar 2022 1,842.28 Cr 18.78 Cr 3,463.82 Cr

Brainbees Solutions Ltd. Background

Major Events And Milestones
  • 2010
    Incorporation of our Company
    Delivered the first shipment of an online order
  • 2011
    Opened our first Firstcry.com franchisee physical store at Bharuch, Gujarat
    Launched our home brands “BabyHug” and “Cutewalk”
  • 2013
    Launched Firstcry hospital gift hamper program
  • 2014
    Launched same day and next day delivering options
  • 2016
    Ratan Tata became an investor in our Company
    Acquired the “Babyoye” business from erstwhile MRL
  • 2017
    Launched Firstcry parenting platform
  • 2018
    Signed an international license agreement with The William Carter Company for obtaining rights and licenses from The William Carter Company in order to carry out sale of purchased products by our Company
    Launched “Intellikit”, a kids’ education subscription program
    Launched premium fashion brand for babywear “Babyoye”
  • 2019
    Opened our 500th franchisee physical store in India
    Launched Firstcry.ae in UAE
    Acquired a school business and entered into the preschool education business
  • 2020
    Opened our first BabyHug company owned physical store in Dhanori, Pune, Maharastra, India
    Acquired majority stake in Swara Baby Products Private Limited (“Swara Baby”), a diaper manufacturer company. For details see, “– Details regarding material acquisitions or divestments of business/undertakings, mergers, amalgamation, any revaluation of assets, etc. in the last 10 years –
    Acquisition of Swara Baby” below
    Launched PineKids for 4-12 age group
  • 2021
    Acquired majority stake in Globalbees Brands
    Firstcry Club Membership was launched on both online and offline platforms
  • 2022
    Acquired Digital Age. For details see, “– Details regarding material acquisitions or divestments of business/undertakings, mergers, amalgamation, any revaluation of assets, etc. in the last 10 years –
    Acquisition of Digital Age” below
    Commenced operations in KSA
  • 2023
    Increased our shareholding in our Subsidiary, Swara Baby. For details see, “– Details regarding material acquisitions or divestments of business/undertakings, mergers, amalgamation, any revaluation of assets, etc. in the last 10 years – Acquisition of Swara Baby” below
Brainbees Solutions Ltd. Object of Issues

I. Expenditure by our Company for: (i) setting up new modern stores under the ‘BabyHug’ brand; and (ii) setting up a warehouse, in India
Of which:
a) Setting up new modern stores under the ‘BabyHug’ brand
b) Setting up a warehouse

II. Expenditure for lease payments for our existing identified modern stores owned and operated by our Company, in India

III. Investment in our Subsidiary, Digital Age for
(i) setting up new modern stores under the FirstCry brand and other home brands of our Company; and
(ii) lease payments for our existing identified modern stores owned and controlled by Digital Age, in India
Of which:
a) Setting up new modern stores under the FirstCry brand and other home brands of our Company
b) Lease payments for our existing identified modern stores owned and controlled by Digital Age in India

IV. Investment in our Subsidiary, FirstCry Trading for overseas expansion by: (i) setting up new modern stores; and (ii) setting up warehouse(s), in KSA
Of which:
a) Setting up new modern stores
b) Setting up warehouse(s)

V. Investment in our Subsidiary, Globalbees Brands towards acquisition of additional stake in our step-down Subsidiaries

VI. Sales and marketing initiatives

VII. Technology and data science cost including cloud and server hosting related costs

VIII. Funding inorganic growth through acquisition and other strategic initiatives and general corporate purposes

Brainbees Solutions Ltd. IPO Listing Details
Listing Date
13 Aug 2024
BSE Script Code
FIRSTCRY
NSE Symbol
FIRSTCRY
ISIN
INE02RE01045
Final Issue Price
₹ 465
Brainbees Solutions Ltd. Listing Day Trading Information
Pricing Details BSE NSE
Issue Price ₹ 465.00 ₹ 465.00
Open ₹ 625.00 ₹ 651.00
Low ₹ 625.00 ₹ 640.00
High ₹ 707.05 ₹ 707.70
Last Trade ₹ 678.25 ₹ 679.10
Brainbees Solutions Ltd. Company Promoters

Company does not have an identifiable promoter

Industry Overview

Childcare products spending in India is currently nascent and rapidly growing. The market comprises both horizontal and vertical players. The vertical players have single childcare product category focused value propositions, while the horizontal players operate across childcare products’ ... Read more

Brainbees Solutions Ltd. IPO Registrar
Link intime India Pvt. Ltd.
C-101, 247 Park, L.B.S. Marg, Vikhroli West, Mumbai Maharashtra - 400083
49186000
Brainbees Solutions Ltd. IPO Lead Manager(s)
Avendus Capital Pvt. Ltd.
Platina Building, 9th Floor 901, Plot No C-59 Bandra-Kurla Complex, Bandra (East), Mumbai Maharashtra - 400051
66480050

FAQs

When does Brainbees Solutions Ltd. IPO opens and closes?

Brainbees Solutions Ltd. IPO opens from 6th August to 8th August 2024.

What is the size of Brainbees Solutions Ltd. IPO?

The size of the Brainbees Solutions Ltd. IPO is ₹4,193.73 Cr.

What is the price range of Brainbees Solutions Ltd. IPO?

The price range of Brainbees Solutions Ltd. IPO is at ₹440 to ₹465 per share.

What is the minimum investment and lot size required for the Brainbees Solutions Ltd. IPO?

The minimum investment required is ₹14,880 and minimum lot size is 32 shares.

When is Brainbees Solutions Ltd. IPO listing date?

The Brainbees Solutions Ltd. IPO will be listed on 13th August 2024.

What is the objective of Brainbees Solutions Ltd. IPO?

I. Expenditure by our Company for: (i) setting up new modern stores under the ‘BabyHug’ brand; and (ii) setting up a warehouse, in India
Of which:
a) Setting up new modern stores under the ‘BabyHug’ brand
b) Setting up a warehouse II. Expenditure for lease payments for our existing identified modern stores owned and operated by our Company, in India III. Investment in our Subsidiary, Digital Age for
(i) setting up new modern stores under the FirstCry brand and other home brands of our Company; and
(ii) lease payments for our existing identified modern stores owned and controlled by Digital Age, in India
Of which:
a) Setting up new modern stores under the FirstCry brand and other home brands of our Company
b) Lease payments for our existing identified modern stores owned and controlled by Digital Age in India IV. Investment in our Subsidiary, FirstCry Trading for overseas expansion by: (i) setting up new modern stores; and (ii) setting up warehouse(s), in KSA
Of which:
a) Setting up new modern stores
b) Setting up warehouse(s) V. Investment in our Subsidiary, Globalbees Brands towards acquisition of additional stake in our step-down Subsidiaries VI. Sales and marketing initiatives VII. Technology and data science cost including cloud and server hosting related costs VIII. Funding inorganic growth through acquisition and other strategic initiatives and general corporate purposes

Latest Updates

FirstCry IPO Gains Massive Employee Confidence With Almost 50% Buying
FirstCry, an omnichannel children’s apparel brand is operated and managed by the parent company Brainbees Solutions Limited. FirstCry IPO today has gained softer openings on the first day with less than 10% subscriptions. Employees of the company stayed positive acquiring the portion, however, overall a mere 0.47 times subscription from the retail section is achieved and 0.08 times subscriptions from NIIs have been achieved so far by 6 pm on August 6th.
 
The company is valued at Rs. 4,193 crores by the promoters, offering a fresh issue of 54,359,733 shares, worth Rs. 1,666 crores for the retail investors. The FirstCry IPO price band today is set between Rs 440/- and Rs 465/- per share of face value Rs. 2/- each. The minimum lot size of FirstCry IPO is 32 equity shares and in multiples. The FirstCry IPO allotment is set to be completed by Friday this week and live share prices are expected to be posted by 13th August 2024, next Tuesday.
 
Venture capital funds like SoftBank and Premji Investments are backing the kidswear start-up. As per news reports, Ratan Tata is expected to gain huge returns from his investments in FirstCry. Analysts suggest the capital infused by the billionaire businessman is probable to achieve more than 400% profit with their 0.02% stakeholding, acquired in 2016.
 
Anticipating a successful entry into the open market, FirstCry IPO would allow promoters to share intentions of utilizing the capital on expansion expenditure and warehouse facility in India and Saudi Arabia. Also, the company plans to maintain consistency in deposit investment along with capital expenditures.
 
7 August 2024

Disclaimer: This is 3rd Party content/feed, viewers are requested to use their discretion and conduct proper diligence before investing, GoodReturns does not take any liability on the genuineness and correctness of the information in this article

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