Deepa Jewellers Ltd. IPO

We are an organized B2B designer, processor and supplier of hallmarked gold jewellery, primarily having operations in Telangana, Karnataka, Andhra Pradesh, Tamil Nadu and Kerala. According to CRISIL Report, we are one of the key processors and suppliers of vaddanam and CNC machine cut bangles, distributing to jewellery retail chains and standalone stores.

We are an organized business-to-business (B2B) company, engaged in designing, getting our jewellery manufactured, and supplying gold jewellery to other businesses such as retail chains and standalone stores, rather than selling directly to end customers. We design our jewellery through a team of in-house designers who develop new products tailored to customer requirements, prevailing market trends and regional preferences enabling us to offer a diverse and customized product portfolio. We process our gold jewellery through an outsourced manufacturing model, supported by a network of 41 karigars, who undertake our manufacturing activities. Under this model, we supply raw materials including gold, alloys, and precious stones to the karigars, who manufacture jewellery in accordance with our designs and specifications and return the finished ornaments i.e ready to sell jewellery ornaments, to us in consideration for making charges. This approach provides operational flexibility and scalability to meet business demands without requiring significant capital investment. Further, the finished gold jewellery supplied by us, is hallmarked, signifying that it has been certified for purity in accordance with applicable regulatory standards, thereby providing assurance as to the quality and authenticity of the gold used.

Our Company is engaged in the business of processing and supplying 22 karat gold jewellery, job-work services and trading of jewellery and related products. We design, process and supply a wide range of hallmarked plain gold and precious stone studded jewellery. Our products primarily include vaddanam (waist belt), CNC machine cut bangles, gents kada, vanky (armlet), dandpatti (bajuband), gundlamala haaram (traditional neck piece), gundlamala necklace, kangan, earring, mangtika (forehead pendant), maatil (ear chain), champasaralu (ear to hair chain), jada (braid ornament), rings, bracelet and precious rings.

In addition to our core jewellery processing operations, we also undertake job work assignments, wherein we receive raw material from our customers, process them into finished ornaments. i.e ready to sell jewellery products and return the same for a fee, without taking ownership of such raw materials. Furthermore, we also engage in the trading of silver ornaments, 18 and 20 karat gold ornaments, precious stones and gold bullion, wherein we buy and sell such products without any manufacturing involvement.