R K Swamy Ltd. IPO

We are one of the leading integrated marketing service groups in India, offering a single-window solution for creative, media, data analytics and market research services. (Source: CRISIL Report, page 189). We are ranked 8th in terms of estimated operating revenue among the integrated marketing ... communications services groups operating in India (Source: CRISIL Report, page 190). We offer comprehensive range of services in the following interrelated and complementary business segments: (i) Integrated Marketing Communications, (ii) Customer Data Analytics and MarTech; and (iii) Full-Service Market Research. (Source: CRISIL Report, page 190). The Company provides Integrated Marketing Communications services, Hansa Customer Equity provides Customer Data Analytics and MarTech and Hansa Research provides Full-Service Market Research services. Read more

Our Company was originally incorporated on February 16, 1973, at Madras, India as ‘R. K. Swamy Advertising Associates Private Limited’, a private limited company under the Companies Act, 1956, pursuant to a certificate of incorporation issued by the Registrar of Companies, Tamil Nadu ... at Madras. Due to strategic investment by BBDO into the Company, the Board of our Company approved the change in the name of our Company from ‘R. K. Swamy Advertising Associates Private Limited’ to ‘R. K. Swamy BBDO Advertising Private Limited’ by their resolution dated June 30, 1990, which was thereafter approved by the Shareholders of our Company through their special resolution dated September 3, 1990 and a fresh certificate of incorporation, under the Companies Act, 1956, was issued by the Registrar of Companies, Tamil Nadu at Madras on September 11, 1990. Subsequently, in accordance with Section 43-A(1A) of the Companies Act, 1956, the Company became a deemed public Company and a fresh certificate of incorporation, under section 43-A (2) of the Companies Act, 1956, was issued by the Registrar of Companies, Tamil Nadu at Madras on March 26, 1997 with effect from April 1, 1997. Consequently, due to an amendment made to the Companies Act, 1956, our Company no longer qualified under Section 43-A(1A) of the Companies Act, 1956 and hence the Company transitioned back into a private company by deleting its provisions related to being deemed public company and a fresh certificate of incorporation, in accordance with Section 43-A(2A) under the Companies Act, 1956, was issued by the RoC on March 26, 2001. Thereafter, the Board of our Company approved the change in the name of our Company from ‘R. K. Swamy BBDO Advertising Private Limited’ to ‘R. K. Swamy BBDO Private Limited’ by their resolution dated December 15, 2004, which was thereafter approved by the Shareholders of our Company pursuant to a special resolution dated December 23, 2004, in the view that dropping the word advertising would add to better future prospects for the Company and a fresh certificate of incorporation, under the Companies Act, 1956, was issued by the RoC on February 21, 2005. Afterwards, the Board of our Company approved the change in the name of our Company from ‘R. K. Swamy BBDO Private Limited’ to ‘R K Swamy Private Limited’ by their resolution dated May 16, 2022, which was thereafter approved by the Shareholders of our Company pursuant to a special resolution dated May 19, 2022, due to the disinvestment of BBDO from the Company and a fresh certificate of inco rporation, under the Companies Act, 2013, was issued by the RoC on June 21, 2022. Subsequently, our Company was converted into a public limited company under the Companies Act, 2013 and consequently the name of our Company was changed from ‘R K Swamy Private Limited’ to ‘R K Swamy Limited’ pursuant to a resolution passed by the Board of our Company on June 16, 2023 and a special resolution passed by the Shareholders of our Company on July 3, 2023, and a fresh certificate of incorporation dated July 17, 2023 was issued by the RoC.

According to the CRISIL Report, the marketing services market in India grew at a CAGR of 5.6% between fiscals 2019 and 2023, reaching ? 1,936 billion in FY23. Corporate revenue of 748 listed entities grew at a CAGR of 8.9% during the same period, which resulted in companies spending more on ... marketing activities, where advertisements form the biggest chunk of the overall marketing services market. Digital advertisement spends and investments in Customer data analytics & MarTech are expected to drive growth of the overall industry, which is expected to reach ? 3,500-3,750 billion by the end of fiscal 2028. Read more