Jeff T. Green

$1.95 B

Ranked #2162 in World

About Jeff T. Green

Explore the journey of Jeffrey Terry Green, an iconic American entrepreneur who co-founded AdECN and chairs The Trade Desk, leaving indelible marks on digital advertising's landscape. With a BA from Brigham Young and a marketing degree from USC, Green's career progressed from Microsoft’s MSN to creating The Trade Desk, culminating in a notable IPO. Amidst accolades from American Marketing Association and Ernst & Young, Green stands as a philanthropic force, pledging 90% of his wealth to charitable causes.

Born

March 30, 1977

Age

49 years

Source Of Wealth

Digital Advertising

Industries

Media & Entertainment

Citizenship

United States

Residence

Newbury Park, California

Education

Bachelor of Arts/Science, University of Southern California

Jeffrey Terry Green, an American billionaire businessman, was born on March 24, 1979. He grew up in a Mormon family in Orem, Utah, and attended Brigham Young University, where he earned a Bachelor of Arts degree in 2001. Green later pursued a degree in marketing communications at the University of Southern California.

Jeff T. Green: Family

Green is divorced and has three children: two sons and a daughter. He currently resides in Newbury Park, California, northwest of Los Angeles.

Jeff T. Green: Career Highlights

Green's career in the advertising industry began when he worked as a technical account manager in Microsoft's MSN division in Salt Lake City. In 2003, he co-founded AdECN, a company that pioneered programmatic trading in digital advertising. AdECN was acquired by Microsoft in 2007, and Green became the COO of AdECN Exchange.

In 2009, Green co-founded The Trade Desk with Dave Pickles. The Trade Desk is a second-generation programmatic advertising technology company that has revolutionized the industry. Under Green's leadership as Chairman and CEO, The Trade Desk launched its successful IPO (NASDAQ: TTD) in September 2016.

Green has gained recognition for his expertise in digital advertising and has appeared on various media outlets, including Bloomberg TV, CNBC, Fox Business, NPR, and The Wall Street Journal. He also launched an instructional video series on digital advertising concepts in 2019, sharing his knowledge with the industry.

Jeff T. Green: Companies

AdECN (co-founder, acquired by Microsoft in 2007)
The Trade Desk (co-founder, Chairman, and CEO)

Jeff T. Green: Major Achievements

Pioneered programmatic trading in digital advertising through AdECN.
Co-founded The Trade Desk, a leading programmatic advertising technology company.
Successfully launched The Trade Desk's IPO (NASDAQ: TTD) in September 2016.

Jeff T. Green: Awards & Achievements

Recognized as one of the American Marketing Association 4 Under 40 Emerging Leaders in 2015.
The Trade Desk named among Forbes' top 10 of America's Most Promising Companies in 2015.

Green and Pickles received Ernst & Young Entrepreneur of the Year Award in the Greater Los Angeles region in 2015.

Jeff T. Green: Personal Life & Legacy

Green's personal life has been marked by both triumphs and challenges. He served a mission for The Church of Jesus Christ of Latter-day Saints but later disassociated due to disagreements with the church's stance on equality. In 2021, he publicly criticized the church and resigned his membership. Despite these challenges, Green has remained committed to making a positive impact on society.

Green's philanthropic efforts are noteworthy. He donated $600,000 to an LGBTQ rights organization and established the Jeff T. Green Family Foundation in June 2020. In November 2021, he joined The Giving Pledge, committing to donate 90% of his wealth during his lifetime.

Jeff T. Green: Trivia

Green is an avid runner and has completed several marathons.
He is a fan of the Utah Jazz basketball team and the Los Angeles Dodgers baseball team.
Green is a self-described "recovering Mormon" and has spoken openly about his journey of faith and spirituality.

Wealth History

Timeline

2001

Earned a Bachelor of Arts degree from Brigham Young University.

2003

Founded AdECN, pioneering programmatic trading in digital advertising.

2007

Sold AdECN to Microsoft, becoming COO of AdECN Exchange.

2009

Co-founded The Trade Desk with Dave Pickles, a second-generation programmatic advertising technology company.

2011-2012

Served on the Networks and Exchanges Quality Assurance Guidelines Committee for the Interactive Advertising Bureau (IAB).

2015

Recognized as one of the American Marketing Association 4 Under 40 Emerging Leaders.

2015

The Trade Desk named among Forbes' top 10 of America's Most Promising Companies.

2015

Green and Pickles received Ernst & Young Entrepreneur of the Year Award in the Greater Los Angeles region.

2016

The Trade Desk launched its successful IPO (NASDAQ: TTD) in September.

2019

Launched an instructional video series on digital advertising concepts.

2020

Established the Jeff T. Green Family Foundation in June.

2021

Publicly criticized The Church of Jesus Christ of Latter-day Saints and resigned his membership.

2021

Joined The Giving Pledge, committing to donate 90% of his wealth during his lifetime.

Jeff T. Green : FAQs

What is Jeff T. Green's current net worth?

Jeff T. Green's current net worth is $1.95 billion.

What is Jeff T. Green's current global rank among billionaires?

Jeff T. Green holds the 2162nd position globally among billionaires.

What is Jeff T. Green's current ranking within the United States?

Jeff T. Green holds the 694th position in United States.

What was the change in Jeff T. Green's net worth compared to the previous year?

Jeff T. Green's net worth decreased by 670.88 million dollars compared to the previous year 2025, when his net worth was 2.62 billion dollars.

What are Jeff T. Green's main sources of wealth?

Jeff T. Green's main source of income comes from Digital Advertising.

In which industry does Jeff T. Green primarily operate?

Jeff T. Green is primarily involved in the Media & Entertainment industry.

What is Jeff T. Green educational background?

Jeff T. Green holds a Bachelor of Arts/Science from the University of Southern California.

How old is Jeff T. Green?

Jeff T. Green is 49 years old.

Who is Jeffrey Terry Green and what notable companies has he founded?

Jeffrey Terry Green is an American billionaire businessman who co-founded AdECN, which was acquired by Microsoft in 2007, and The Trade Desk, where he serves as Chairman and CEO.

Can you outline Jeffrey Terry Green's career path leading to his success?

Green started as a technical account manager at Microsoft's MSN division, founded AdECN in 2003, sold it to Microsoft in 2007, became COO of AdECN Exchange, co-founded The Trade Desk in 2009, and experienced a successful IPO with The Trade Desk in September 2016.

What awards and affiliations is Jeffrey Terry Green known for?

Jeff Terry Green has been recognized by the American Marketing Association as one of the 4 Under 40 Emerging Leaders, served on committees and boards for IAB, Falk Technologies, and IncreaseOnline, and his company The Trade Desk was listed among Forbes' top 10 of America's Most Promising Companies.

How has Jeffrey Terry Green contributed to the community and what is his personal life like?

Green resides in California and has established the Jeff T. Green Family Foundation. He has committed to The Giving Pledge, promising to donate 90% of his wealth. He has a background with the Latter-day Saints church but resigned over equality issues, criticizing the church and donating $600,000 to an LGBTQ rights organization.