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Australian tech maven Melanie Perkins, known for co-founding Canva and leading as its CEO, holds 18% stake in the billion-dollar design platform. Her journey began early in Perth, driven by entrepreneurial spirit, she launched a venture at 14 and later dropped out of college to advance Fusion Books, laying Canva's groundwork. With strategic hires and gender parity efforts, Perkins fosters a unique corporate culture. Engaged in philanthropy, she's now among Australia's top echelons with a US$6.5bn net worth as of January 2022.
May 13, 1987 in Perth, Western Australia
38 years
Software
Technology
Australia
Sydney
Drop Out, University of Western Australia
Cliff Obrecht (Married: 2021)
Melanie Perkins, born in Perth, Western Australia, is an Australian billionaire technology entrepreneur. The daughter of an Australian-born teacher and a Malaysian engineer, Perkins attended Sacred Heart College and aspired to become a professional figure skater. At the age of fourteen, she started her first business selling handmade scarves. Perkins enrolled at the University of Western Australia, majoring in communications, psychology, and commerce. Noticing the difficulties students had in learning design programs, she saw a business opportunity and dropped out of university at age 19 to pursue Fusion Books with Cliff Obrecht.
Melanie Perkins: Family
Melanie Perkins is engaged to Cliff Obrecht, her long-time partner and co-founder of Canva. The couple got engaged in 2019 and tied the knot in January 2021 on Rottnest Island. They share a commitment to philanthropy and have pledged to donate at least half of their fortune to philanthropic causes through the Giving Pledge.
Melanie Perkins: Career Highlights
Perkins co-founded Fusion Books in 2007, a company that allowed students to design yearbooks using drag-and-drop tools. Starting in Perkins' mother's living room, Fusion Books grew into the largest yearbook company in Australia and expanded to France and New Zealand. Despite facing rejections from over 100 local investors in Perth, Perkins persevered and eventually pitched Canva's initial idea to prominent investor Bill Tai in 2011. Although they didn't receive funding, they became regulars at gatherings hosted by Tai.
A crucial turning point came when Perkins met Lars Rasmussen, co-founder of Google Maps, who became their tech adviser and introduced them to Cameron Adams. Adams joined Canva as the third founder and chief product officer. Under their leadership, Canva became one of the few profitable "unicorn" start-ups. Perkins remained CEO and owned around 18% of the company, which led to her being named to the Financial Review Rich List of 2023.
Melanie Perkins: Companies
Melanie Perkins is the co-founder and CEO of Canva, a graphic design platform that allows users to create presentations, posters, social media graphics, and other visual content.
Canva has become one of the most popular design tools in the world, with over 100 million active users. Perkins also co-founded Fusion Books, a company that allowed students to design yearbooks using drag-and-drop tools.
Melanie Perkins: Major Achievements
Perkins' major achievements include co-founding Canva, one of the most successful start-ups in recent years. Canva has revolutionized the way people create visual content, making it easy and accessible for everyone. Perkins has also been recognized for her efforts in addressing gender disparity in the technology industry and start-ups. She is among the 2% of female CEOs of venture-backed companies and has implemented policies at Canva to eliminate bias in the hiring process, resulting in 41% female representation.
Melanie Perkins: Awards & Achievements
Perkins has received numerous awards and accolades for her contributions to the technology industry. She was named one of Forbes' "Top Under 30 of the Decade" in 2020 and appeared on The Australian Financial Review Rich List in 2020 with a net worth of A$3.43 billion. In 2023, her joint net worth with Cliff Obrecht was assessed as A$13.18 billion on the Rich List, making them the ninth wealthiest Australians. Forbes estimated Perkins' personal net worth at A$9.21 billion (US$6.5bn) as of January 2022.
Melanie Perkins: Personal Life & Legacy
Outside of her professional endeavors, Perkins is passionate about kite surfing, which she took up as a networking opportunity with venture capitalists. She is also an advocate for gender equality and diversity in the tech industry. Perkins' legacy lies in her pioneering spirit, her ability to identify and capitalize on market opportunities, and her commitment to creating a more inclusive and diverse tech ecosystem.
Melanie Perkins: Trivia
Here are some interesting facts about Melanie Perkins:
Melanie Perkins was born in Perth, Western Australia, to an Australian-born teacher and a Malaysian engineer.
She attended Sacred Heart College and aspired to be a professional figure skater.
At the age of fourteen, she started her first business selling handmade scarves.
She enrolled at the University of Western Australia, majoring in communications, psychology, and commerce.
Noticing the difficulties students had in learning design programs, she saw a business opportunity.
At the age of 19, she dropped out of university to pursue Fusion Books with Cliff Obrecht.
Co-founded Fusion Books, a company that allowed students to design yearbooks using drag-and-drop tools.
Started in Perkins' mother's living room, Fusion Books grew into the largest yearbook company in Australia and expanded to France and New Zealand.
Faced rejections from over 100 local investors in Perth.
Pitched Canva's initial idea to prominent investor Bill Tai, but did not receive funding. However, they became regulars at gatherings hosted by Tai.
Met Lars Rasmussen, co-founder of Google Maps, who became their tech adviser and introduced them to Cameron Adams.
Adams joined Canva as the third founder and chief product officer.
Canva became one of the few profitable "unicorn" start-ups.
Perkins remained CEO and owned around 18% of the company. She was named to the Financial Review Rich List of 2023.
Addressed gender disparity in the technology industry and start-ups, being among the 2% of female CEOs of venture-backed companies.
Implemented policies at Canva to eliminate bias in the hiring process, resulting in 41% female representation.
Took interest in kite surfing as a networking opportunity with venture capitalists.
Engaged to Cliff Obrecht.
Married Cliff Obrecht on Rottnest Island.
Committed to the Giving Pledge, pledging at least half of their fortune to philanthropic purposes.
Named one of Forbes' "Top Under 30 of the Decade".
Appeared on The Australian Financial Review Rich List with a net worth of A$3.43 billion.
Joint net worth with Cliff Obrecht assessed as A$13.18 billion on the Rich List, making them the ninth wealthiest Australians.
Forbes estimated Perkins' personal net worth at A$9.21 billion (US$6.5bn).
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