Marking this tie-up as another milestone in its attempt to increase the share of the non-fuel revenues, Mr. S. Thangapandian, CEO- Marketing, Essar Oil Ltd. said, "Non-fuel business is a strategic business for Essar Oil and we expect it to contribute significantly to the company's growth in the coming few years.

Our tie-up with Café Coffee Day is part of this strategy and it also results in effective use of available land in a retail outlet's premises, thus leveraging on the available resources to a maximum level. It also gives a choice to the consumer, who can now refresh themselves with CCD's delightful range of food and beverages while tanking up their vehicle".

Café Coffee Day, India's leading coffee joint is a part of the country's largest coffee conglomerate, the Amalgamated Bean Coffee Trading Company.

Commenting on the tie-up with EOL, K.Ramakrishnan, President-Marketing said, "We are pleased to partner with Essar Oil and set up a café at their retail outlet. We have shortlisted several more EOL outlets to set up our signature cafes." The café offers its entire range of food and beverages.

EOL has been continuously developing strategic alliances with alternative fuel and non-fuel retail products to offer more congenial and mutually-beneficial business environment to its franchisees. The company has existing tie-ups with around 23 brands across segments like lubricants, agro products, banking and financial services, and food and beverage companies.

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