Somasundarum PR (Som) will be based in Mumbai, where he will be responsible for leading the World Gold Council's activities across the Indian market.

Som has over 27 years' experience of diverse industries and sectors. Som joins the World Gold Council from Lakshmi Vilas Bank, where he was Chief Executive Officer. Before that, he spent eight years at Standard Chartered Bank in India where he held senior positions including Managing Director of Standard Chartered - STCI Capital Markets, the securities arm of Standard Chartered Bank.

Som has also gained valuable experience of other sectors having spent over 13 years with Hindustan Unilever (HUL) in a variety of national and international roles, as well as working at Tata Consultancy Services. Som is a qualified Chartered Accountant.

Commenting on his appointment Som said, "I am delighted to have joined the World Gold Council, which provides focused leadership on all matters concerning gold across the globe. I am looking forward to developing and leading, innovative and sustainable programmes for gold in all its forms throughout India and developing and further strengthening relationships with key financial, trade and retail partners."

Commenting on the appointment, Aram Shishmanian, Chief Executive Officer, World Gold Council said-India is one of the most important gold markets in the world and this is a critical appointment as we seek to further develop new markets and strong partnerships.

Som has joined World Gold Council as Managing Director for India from 1st January 2013.

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