"The fundamentals of our country are very brilliant and I don't see any reason why the great Indian story has lost so fast its sheen and the reason for the pessimism," Nooyi said in a reply to question on corporates and analysts losing faith in the India growth story at a special CII session here.

Last week, Pepisco said it will invest Rs 33,000 crore in its India operations by 2020. The company, which has invested more than Rs 10,000 crore here since the entry in 1989, will invest further in innovation, manufacturing, infrastructure and agriculture, among other fields.

Talking about the lessons from the 2008 global financial crisis, the Chennai-born Nooyi said the first lesson the company has learnt is to "accept that turbulence is here to stay." The most successful companies are those that stay calm and think down to earth rather than showing aggressiveness to shorten the crisis period, she added, saying that turbulence is the beginning of a fruitful process of transformation.

She also noted that companies should not keep eye on the short-term but should think long.
Stressing the importance of adaptability, Nooyi said one should not shy away from creating environment of adaptability during trouble times.

She also stated that "you cannot deliver value unless you anchor the company's values. Values make an unsinkable ship." Code of conduct goes beyond legal compliance and every employee needs to be well versed with it, Nooyi said.

PTI