"At present, a majority of the organised financial institutions serve only the segment having a monthly income of over Rs 25,000. The market need drove us to create a product like this which will serve a niche segment," Axis Bank head for consumer lending and payments, Jairam Sridharan told PTI.As against 60 lakh households in the segment with over Rs 25,000 income per month in urban areas, there are 2.5 crore households in the Rs 10,000 to Rs 25,000 income segment, which has nowhere to go for a home loan, he said.

Sridharan said supply side issues have been taken care of through an increase in launch of affordable housing projects off late and added that 150 projects were launched last year alone. "We plan to do around Rs 500 crore to Rs 1,000 crore of disbursements during the year," he said.

A salaried person in the targeted income bracket will get the loan at 10.75 per cent, while a self-employed person could get it at 11 per cent interest. At present, the bank lends at base rates of 10.25 percent to 11.25 percent.

Sridharan said that the bank has prepared a customised solution which would help it choose the best of borrowers in the segment so as to reduce chances of stress, but he refrained from sharing details of the model to do due diligence on loans.

Launched on the 20th anniversary of the bank's foundation, the product is expected to help the bank achieve its priority sector lending (PSL) targets, since the entire portfolio would be treated as PSL, he said. It may be noted that the only big player present in a segment like this is Dewan Housing Finance and some other NBFCs with similar offerings.

PTI