Dabur launches wearable mosquito repellents under Odomos brand

Posted By: Staff
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Dabur launches wearable mosquito repellents under Odomos brand
NEW DELHI: FMCG firm Dabur today launched wearable mosquito repellent products, including wristbands and patches, under its Odomos brand.

The company has also entered into an agreement with Pogo under which Odomos will use the image of Pogo's character Chota Bheem to adorn the wristband and mosquito repellent patches.

"The new range is India's first range of 100 per cent natural active wearable mosquito repellents. The wristband and patch are both water resistant," the company said in a statement. Commenting on the new product, Dabur India LtdBSE 0.29 % Head of Marketing-Home Care Ajay Motwani said: "...Odomos personal application range offers protection not only inside the house but also when one is outdoors where the chances of getting bitten by disease-causing mosquitoes are very high."

The Odomos mosquito repellent wristband is priced at Rs 199 which can last up to 15 days, while the Odomos Patches aim to protect against mosquitoes for 12 hours and are available in two packs of 10 and 24 priced at Rs 120 and Rs 265 respectively.


Read more about: dabur, odomos
Story first published: Thursday, September 18, 2014, 6:50 [IST]
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