Shares of Thomas Cook India rose after the company announced a strategic partnership with Matrimony Bazaar (a division of Matrimony.com), to tap India's wedding/honeymoon segment by offering end-to-end honeymoon packages.

The packages will available over pan India roll out commencing with the Chennai market.

Thomas Cook India's internal research and consumer analysis also reiterates the significant and growing potential of the honeymoon/romantic travel segment- a 20 to 25% YoY increase in demand over the last 3 years, the company said in the BSE statement.

Thomas Cook India's partnership with Matrimony Bazaar aims at addressing this high growth opportune market via a wide range of romantic holiday getaways, at attractive price points.

Commenting on the strategic partnership and launch of Love Trails, Mr. Rajeev Kale - President and Country Head - Leisure Travel & MICE, Thomas Cook (India) Ltd. said, "The romantic leisure travel segment is witnessing exponential growth with Indian couples expressing increasing appetite for fresh, new and off-beat locales with engaging itineraries. Our Love Trails packages are aimed at leveraging this high growth opportune segment- be it honeymooners, India's DINKS, Empty Nesters or Gen-S."

Shares of the Thomas Cook rose 0.69 per cent to Rs 197 on BSE at 1.18 om IST. It touched an intra-day high of Rs 199 during trade.