State-run telecom operator-BSNL has upped the ante against competitors in the telecom space, with mobile rates that remain lower than the competition. Here is what the new plans look like and where they stand vis-a-vis competition.
BSNL has launched three new prepaid promotional tariff vouchers priced at Rs 349, Rs 334 and Rs 395 offering rock bottom pricing for 3G data and talk time depending on the scheme. The Rs 334 plan of BSNL has dragged the data pricing to Rs 1.2 per GB, with claims that it is most competitive now in India with tariff voucher of Rs 334 offering 3GB data daily for 90 days validity. Jio plans has a cap of 1GB, per day after which the speed reduces.
"These rock bottom value tariff vouchers are in response to the competition. We will continue with these plans," Calcutta Telephones CGM S N Tripathi said when asked whether these promotional plans will have a limited lifespan. Calcutta Telephones is Kolkata telecom circle for BSNL. BSNL Launches Rs 339 Plan To Counter Jio
Increase in customers
These lucrative promotional vouchers are for just three months before BSNL gets back to normal pricing strategy. BSNL officials said these three packs targeted at a broad segment of consumers preference between data and voice, will not only enable them to retain the existing customer base but also add more. "We have 8.13 lakh mobile customers under Calcutta Telephones with a net addition of about 1.5 lakh new consumers in 2016-17," he said. Tripathi said these tariffs would squeeze their margins but are also not cash burning tariff plans for the PSU. He said CalTel would pump Rs 100 crore this fiscal in adding new 3G towers across the city and would strengthen the capability to offer seamless service experience.
How competitors like Airtel and Jio Fare?
Jio's Rs 309 plan is for Prime members offers 1GB data per day for 84 days, Local, STD and roaming calls, and SMS to all operators, are free. Jio's Rs 509 plan gives users 2GB data per day for 84 days on the first recharge. This offer is also exclusive to Prime members. Jio Withdrawing Summer Surprise Offer: All You Need To Know
Airtel has announced three plans. For Rs 399 users will get unlimited local and STD calls plus 1GB 4G data per day with a validity of 70 days. Airtel's Rs 345 plan offers unlimited local and STD calls as well as 2GB data per day for 28 days. Rs 549 plan gives unlimited local and STD calls plus unlimited data (2.5GB per day) for 28 days. 5 Major Telecos Optimum For Indian Market