Whether you're new to these Brands or have spent years using their products or services. You could be worse-off than to read the short descriptions of Brands that inspire billions of people around the world each year.
It's a list of influential brands. Yoga guru Ramdev promoted Patanjali Ayurveda has been featured among the top 10 most influential brand in India along with major electronic Samsung and new entrant Reliance Jio, according to a study by the global research firm Ipsos.
Google has been ranked at the top slot. This American multinational technology company that specializes in Internet-related services and products. Google has offices all around the world. The Best Companies To Work For Unusual Benefits
Microsoft a ranked at number two. Microsoft Corporation is an American multinational technology company headquartered in Redmond, Washington. It develops, manufactures, licenses supports and sells computer software, consumer electronics, personal computers, and services.
Facebook is known for all today. Facebook is ranked at three. Facebook was founded by Mark Elliot Zuckerberg. Top 6 Companies To Work In India
SBI is Indian multinational, public sector banking and financial services company. State Bank of India (SBI) being the only financial institution that made a list, moved up four ranks to take the fifth position. It is a government-owned corporation with its headquarters in Mumbai.
Patanjali and Jio
Home grown Patanjali and Mukesh Ambani's controlled Reliance Jio have bagged the fourth and ninth position, respectively, Ipsos said in its report of most influential brands. Interestingly, Patanjali and Reliance Jio made an impressive entry as they did not figure in the previous edition of the study.
Flipkart is an electronic commerce company headquartered in Bangalore, Karnataka. E-commerce player Flipkart dropped three spots to take the tenth place.
Amazon is also an e-commerce giant. The company climbed couple of steps to take the sixth place, the study said. Amazon has more than 10,000 employees in India. Which Are The Most Valued Indian Companies?
Samsung and Airtel
Other companies that made to the list include Samsung and Airtel. South Korean multinational Samsung is the 7th most influential brand. Airtel Limited is an Indian global telecommunications services company based in New Delhi. Airtel secured 8th position in the study.
In the ranking list from 11 to 20, brands that bagged a place include Snapdeal, Apple, Dettol, Cadbury, SONY, HDFC Bank, Maruti Suzuki, Good day and Amul.
The Ipsos study, which evaluates over 100 brands across 21 countries, covered more than 1,000 Indians online to assess over 100 brands. The study involved 36,600 interviews. Commenting on the development, Ipsos Public Affairs and Loyalty Executive Director Parijat Chakraborty said: "The Most Influential Brands are larger than life. They enhance our lives - make it better. We connect with them emotionally and cannot imagine our lives without them - they are influential."
The study measured the biggest, most well-known and highest spending brands. Interestingly, all brands that have featured in the list are those that consumer engages with on a daily basis, the study said.
The brands are rated by the consumers on quality, experience, and value, as also factors such as big marketing spends and consciously work towards increasing their brand equity were counted, the study said. Warning: These 8 Companies Are Cutting Jobs In India