E-commerce firm Snapdeal has launched a three-day sale offering "double-digit" discounts across categories like electronics, fashion, and home between September 1-3.

Snapdeal, which was engaged in merger talks with larger rival Flipkart till last month, will compete against the Bengaluru-based firm and Amazon that are likely to announce their own festive season sales in the coming days. What Is PhonePe App? Seven Things To Know

"With double digit discounts on consumer favorites like electronics and fashion, this 3-day sale is bound to bring much cheer to all Snapdeal users and beyond," Snapdeal said in a statement.

When contacted, a Snapdeal spokesperson said this is the "first of many such special promotions lined up for the festive season." Snapdeal's announcement comes at a time when most e-commerce companies, including Amazon and Flipkart, are gearing up for the festive season. Amazon today announced setting up of its fifth fulfillment centre in Haryana as it looks to ramp up storage capacity.

Overall, it has over 40 such warehouses across the country. The US-based firm said it now has close to 3.3 million cubic feet of storage space in Haryana and the move will enable faster deliveries to customers. 6 Tips For Easy Online Shopping