As with the motor insurance industry that has adopted telematics and the GPS technology to better track driver's driving pattern and thereafter decides on the premium charged to them, health insurance industry is also closely following it with the adoption of newer technology and apps to better provide customer service.
So, now on the use are digital health apps as well as insurers across the board are coming up with health ATMs to engage customers efficiently and arrive at the insurance cost and premium charges more accurately.
Health ATMs: Recently, Max Bupa has come up with its health ATMs at its associate bank branches. What these health ATMs do is that they conduct non-intrusive test on customer's thus making note of his or her weight, height, BP, temperature to arrive at BMI, bone and muscle mass. The analysis done in real time helps provide an accurate health score basis which a suitable health insurance policy is issued to its customer.
Also like mobile apps in other areas, individuals are able to better track their health conditions, heart as well as lifestyle by making use of the several available apps. So, patient care has improved by leaps and bounds. And insurers need to leverage this sphere as well to better reach customers as still health care insurance is highly under penetrated in India.
Know why you should take health insurance early in your life.