The disruption caused by the player is still in continuance as the player has again seem to be aggressive after it slashed tariff rates for all its mobile plans by Rs. 50.

Additionally, the company has also increased the validity of its most popular plan of Rs. 399 to 84 days from the earlier 70 days. This comes with an added 20% data.

With this competition in the industry is only going to intensify in the near future as against the last two quarter wherein the company either reduced the validity period or raised tariff rates. The steps even increased the average revenue per user (ARPU) for the industry to Rs. 84 during Q2 of FY 2018 from Rs. 80 in Q1 of FY18.

For its pre-paid customers, the company as part of the New Year offer rolled out Rs.199 and Rs. 299 plans to offer 1.2 GB and 2GB data respectively with unlimited calling and SMS for 28 days.

Jio's cheapest Rs. 149 plan offer 1 GB data to its customers per day under its Rs. 149 plan with 28 day validity and unlimited calling in both local and roaming circles.

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