Baba Ramdev's Patanjali is likely to partner with eight leading online retailers and aggregators to give a push to its online sales, reports PTI. The swadeshi FMCG range of products is expected to be available on popular platforms like Amazon, Flipkart, and Grofers.
Patanjali is planning to enter into agreements with Amazon, Flipkart, Paytm Mall, 1MG, bigbasket, grofers, shopclues and snapdeal, the major e-tailers in India.
The Haridwar based company is organizing a function on January 16 which is expected to be attended by various online companies with Baba Ramdev and Patanjali's MD Acharya Balkrishna.
Patanjali has its own platform patanjaliayurved.net, where it is selling its products online. The agreement is expected to increase its online sales massively through a systematic placement of its range of products. In 2016-17, it had crossed a turnover of Rs 10,500 crore and aims a two-fold growth this fiscal, reported PTI.