SBI to cater exclusively to NRIs has opened a dedicated Global NRI Centre (GNC) in Kochi on Friday. Apart from the service centre, the largest lender has come up with a host of other services which include wealth management, SBI Intelligent Assist, free post-box, and remittance facility for US-based customers.
Rajnish Kumar, Chairman of the bank said, "We have witnessed consistent growth of our NRI banking portfolio. Our endeavour is to offer all our products and services on a digital platform so that NRI customers experience the ease of banking with us from wherever they are in the world and that's why we have centralised all our services and offer them under the Global NRI centre, besides offering them specialised services".
Kerala has been opted for the operations of the facility for the NRIs as maximum remittances are received herein. And of the total deposits at the bank in the region, 8% come from the NRI accounts.
The bank has a total NRI base of more than 33 lakhs and through the new facility aims to makes it operations centralized which currently are spread through 16 circles, 92 NRI bank branches located at 66 different premises.