Media stocks have gone nowhere in the last few days, despite the near 5 per cent rally we have seen in the indices in the last 14-days. The Sensex is now hovering around the 34,000 levels mark.

It maybe a good time to buy media stocks

Elections to several larger states and central government elections are slated in the next one year. DB Corp, which owns Dainik Bhaskar, is the largest circulated newspaper in Madhya Pradesh, where it could benefit from elections later in December, 2018.

Apart from the elections, there is likely to be higher advertisement spends, as the economy shows strong signs of a rebound. The GST and de-monetization worries that impacted spends from the real estate sector are also behind.

Attractive levels

Several media stocks have hardly moved in the last few weeks, while some like Hindustan Media Ventures has hit a 52-week low of Rs 210. The quarterly numbers of some of the media companis that is likely to be announced shortly, may also be good. From a one year perspective all the three major Hindi newspaper players like D B Corp, Hindustan Media Ventures and Jagran Prakashan look to be good bets at the current levels.

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