Airtel today has entered into a strategic alliance with Amazon India for offering 4G smartphones at a starting effective price of Rs. 3,399. Also, as part of the 'select period' scheme, a cashback of Rs. 2600 is being extended on more than 65 Amazon.in exclusive 4G smartphones from popular brands that include the likes of Samsung, LG, Lenovo, Moto, Honour, Xiaomi and OnePlus.

In the press release, the largest telecom operator Airtel said, "Millions of Indians can now become first time owners of a 4G smartphone or upgrade to an advanced 4G smartphone of their choice at an affordable price from amongst a wide range of devices starting at an effective price of only Rs. 3,399".

To avail the cashback on offer, customers have to recharge their Airtel number with Rs. 169 plan exclusively on Amazon.in to avail Rs. 600 cashback and the remaining Rs. 2000 will be provided by the telecom major over a period of three years.

Chief marketing officer, Bharti Airtel said, "The partnership with Amazon India will give further momentum to our 'Mera Pehla Smartphone' initiative which has received an extremely positive response from customers across the country".

Amazon India through this tie-up aims to extend the benefit of superior 4G technology at an affordable price to Indian consumers."Through this partnership, we are empowering customers to enjoy superior 4G technology at affordable prices with a special cashback offer upon recharging exclusively on Amazon.in. In line with our focus on customers, this offer will be available on all Amazon Exclusive smartphones for a select period on Amazon.in," said Noor Patel, director-category management, Amazon India.

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