As per the leading dailies report, the new e-commerce draft policy says that the practice being followed by Amazon and Flipkart to provide deep discounts to online customers on varied product categories should be regulated. On Monday, the policy shared with stakeholders, also proposed inclusion of famous food delivery platform such as Swiggy and Zomato plus other service providers including UrbanClap, Policybazaar and Paytm within its ambit.

In this attempt to curb deep discounting, online shoppers will be the biggest sufferers who through online browsing are able to get best of offers on a vast range of products. Also, the measures by the government will be taken to check not just deep discounting but the draft bill addresses concerns such as customer grievance redressal, consumer protection, local data storage, FDI and also aim at protecting the interest of small and medium enterprises (SMEs).

The bill also proposes a regulator for the functioning of the e-commerce space and will undergo revision before being brought for public consultations.

However, the check on deep discounts by e-commerce websites is likely to weigh heavily on the growth cycle of $25 billion worth e-commerce market which is expected to reach $200 billion in a decade's time.

While online retailers are going by the practice, physical stores as well as various brands involved have been complaining against these online platforms that in some of the cases, the heavy discounting is being done which is though illegal.

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