On the occasion of its silver jubilee celebration, the leading Indian bourse NSE today unveiled a new logo, replacing the two-decade old brown patch with the new logo that incorporates dashes of marigold, yellow, red and blue epitomizing integrity, excellence, trust and commitment.
The contours of its squarish emblem have been changed into a more rounded logo. The premier bourse unveiled the new logo as it kicked off the celebration at a function in New Delhi.
The silver jubilee function of the NSE was graced by former prime minister Dr Manmohan Singh, Union Minister Nitin Gadkari, Deputy Chairman, Niti Aayog Rajiv Kumar and Delhi lieutenant-governor Anil Baijal. At the time of conception of the NSE, finance ministry's office was held by Dr. Manmohan Singh.
Experts believe re-branding will enable NSE to move past legacy issues amid algo-trading controversy and co-location issues.
Further, the move is aimed at re-building a new image as the bourse is preparing itself to come up with an IPO issue at anytime early next year.
In June, NSE CEO Vikram Limaye said that bourse should be able to clear all the regulatory hurdles and come up with the public issue by the end of the current fiscal year.