ICICI Bank in the wake of severe reporting of risk to the debit and credit cardholders of different banks has introduced an array of features on its iMobile app under the tab Manage Card. It is a first-of-its-kind feature introduced by a bank in India to make their cards more secure.
Using it customers round the clock can ensure safety of their cards both debit and credit and engage in some such facilities offered such as temporarily block or unblock the card; block or unblock online transactions at a bank ATM; block / unblock international transactions and block / unblock ATM withdrawals.
Also, the feature enables the cardholder to request increase in credit limit as well as have an analysis of different head of their expenses.
The decision to introduce such a feature has come up after an elaborate study by the bank which revolves around the behavior of customers who for some or the other reason shied away from using their cards that among other factor includes the risk element perceived by cardholders.