The value of brand "Tata" climbed 37 percent to $19.5 billion in 2019 to enter the top-100 global brand list according to a report. The salt-to-software conglomerate soared to be ranked at 86th in the list compiled by London-based consultancy Brand Finance. The Tata group was at 104 in 2018 and now is the only Indian brand to make it to the global top-100 most valued brands.

In a statement issued by the Tata group, it quoted David Haigh, the chief executive of Brand Finance saying, "The Tata group has seen an impressive increase in brand value in 2019, and have been rewarded by being the only Indian brand within the top 100 most valuable brands in the world." Tata Sons chairman N Chandrasekaran said, "this recognition will encourage us to drive our businesses in a socially responsible manner globally while continuing to strive for excellence through innovation and entrepreneurship."

The statement from Haigh credited the performance of Tata Consultancy Services (TCS), the group's cash cow, for the improvement in brand value. He further said that the group's automotive and steel arms also helped the brand apart from the inclusion of a wider number of entities from the conglomerate.