On day 3 of bidding, Affle India's initial public offering (IPO) was fully subscribed. NSE data, on Wednesday afternoon, showed that the company received bids for 37,07,580 shares for its total issue size of 33,78,021 shares.

Its Rs 459 crore IPO opened on Monday at a price band of Rs 740-745 apiece where it offered a mix of fresh share sale of Rs. 90 crore and OFS (offer for sale) by promoters to raise Rs 367-369 crore. On Friday, Affle India said that it had raised about Rs 206.55 crore from 15 anchor investors.

The issue closes on Wednesday and is managed by ICICI Securities, Nomura Financial Advisory and Securities (India).

Affle India is a global mobile marketing technology company with two main segments-consumer platform and enterprise platform. It owns platforms such as mobile-audience-as-service (MAAS), mFaaS for mobile ad fraud detection, 'ad2campaign' for mobile marketing, 'Ripple' for cross screen advertising and 'mTraction TVSync' for TV-linked digital advertising, among others.