AdCounty Media Shares Flat After Rs 10 Crore Adaxx Acquisition; Stock Jumps Over 12% in 5 Days

AdCounty Media India Ltd shares remained in focus on Thursday, September 10, after the company announced the completion of its acquisition of a 99.95% stake in Adaxx Adtech & Media LLP for Rs 10 crore. The transaction, completed in March 2026, has resulted in Adaxx becoming a subsidiary of the digital advertising company.

The company disclosed the acquisition on September 8, 2026, through a filing under Regulation 30 of the SEBI Regulations, 2015. The disclosure was signed by Garima Malik, Company Secretary and Compliance Officer, and submitted to BSE Limited.

AdCounty Media Share Price Today

AdCounty Media India Ltd shares closed at Rs 93.60 on September 10, 2026, rising Rs 0.85 or 0.92% during the trading session. The stock opened at Rs 89.00 and touched an intraday high of Rs 99.43, while its day's low stood at Rs 89.00.

The movement indicates that the stock witnessed considerable volatility during the session, with the share price climbing sharply from its opening level before giving up some of the intraday gains by the close. The stock's high of Rs 99.43 also brought it close to the Rs 100 mark during the session.

AdCounty Media Stock Performance

Despite Thursday's modest gain, AdCounty Media shares have delivered mixed returns across different time periods. The stock gained 12.74% over the past five trading days and rose 5.61% over one month.

However, the medium- and long-term performance remains under pressure. The stock has declined 12.44% over six months and fallen 55.11% over the past one year. Over the five-year period, the stock has recorded a 0.0% change based on the figures provided.

The contrasting performance highlights the recent improvement in the stock over the short term, even as the longer-term trend remains weak. Investors may therefore continue to track whether the recent momentum is supported by sustained buying interest and improvements in the company's business performance.

AdCounty Media Completes Adaxx Acquisition

Under the completed transaction, AdCounty Media acquired 99.95% of Adaxx Adtech & Media LLP for Rs 10 crore. The acquisition gives the company a larger presence across different segments of digital advertising and expands its capabilities beyond performance-focused marketing.

Adaxx Pro will operate as the programmatic advertising and branding platform within AdCounty Media's broader business ecosystem. The platform is expected to support activities such as audience targeting, digital media buying, campaign optimisation, inventory management and improving brand reach.

Acquisition to Expand Digital Advertising Business

The acquisition is strategically important as it allows AdCounty Media to expand its addressable market from AI-powered performance marketing into areas such as display advertising, brand building and programmatic media.

By combining the two businesses, the company aims to create an integrated offering covering both brand-focused campaigns and performance-based customer acquisition. This could allow advertisers to manage different stages of their digital marketing requirements through a more unified platform.

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