Affle 3i Achieves 18% Profit Increase to Rs 103 Crore in Fourth Quarter

Affle 3i, a technology company, has announced a 17.8% rise in its consolidated net profit, reaching Rs 103 crore for the March quarter. This is an increase from Rs 87.4 crore reported in the same period last year, as per their regulatory filing. Revenue from operations also saw an 18.9% increase, totalling Rs 602.2 crore compared to Rs 506.2 crore the previous year.

Representative image

For the entire fiscal year FY25, Affle's profit surged by 28.4%, amounting to Rs 381.8 crore. Revenue for the year grew by 22.9%, reaching Rs 2,266.3 crore. The company's Managing Director and CEO, Anuj Khanna Sohum, attributed this growth to the consistent success of their cost per converted user (CPCU) business model and favourable industry conditions.

Affle's Strategic Focus on Intelligence

Sohum stated, "Having pioneered innovation and delivered meaningful impact over the past two decades, we now turn our focus to intelligence as a key growth driver. This integrated approach positions us to scale efficiently, fortify our competitive moat and unlock greater value for all our stakeholders." This highlights Affle's strategic shift towards leveraging intelligence for future growth.

The company recently changed its name from Affle India Ltd to Affle 3i Ltd last month. Affle provides AI-driven solutions in mobile advertising, helping advertisers optimise targeting and personalise user engagement. By combining proprietary data with deep audience insights and advanced generative AI capabilities, they aim to maximise return on investment (ROI).

Global Presence and Market Expansion

Affle has established its presence across various regions including Asia, North America, South America, Europe, and Africa. This global reach allows them to tap into diverse markets and expand their influence in the mobile advertising sector.

Sequentially, Affle's profit increased by 2.79% while revenue saw a marginal rise of 0.09%. These figures indicate steady growth despite challenging market conditions.

The company's focus on intelligence as a growth driver is expected to enhance their competitive edge and create more value for stakeholders in the coming years.

With inputs from PTI