Amazon India Announces Best-Ever Festive Sale

E-commerce giant Amazon India announced on Tuesday that its 2023 festive sale is the best ever in all parameters compared to earlier editions, fueled by strong demand. The company said it has ramped up its capacity and technology interventions to meet the demand due to the sale.

Growth in Online Sales

Online sales by the e-commerce industry during this festive season are expected to witness 18-20 per cent growth to reach Rs 90,000 crore, according to market research firm Redseer Strategy Consultants. The first four days of this year's festive season sales by e-tailers showed a 16 per cent year-on-year growth, reaching a gross merchandise value (GMV) of Rs 29,000 crore.

Rural Demand

Amazon did not find any slowdown in rural buying indicating a revival in demand which was facing sluggishness post-Covid. Rural areas and smaller towns in fact showed strong growth with 80 per cent of Amazon's orders coming from tier II, III, and IV markets, Sardana asserted but did not disclose the GMV of goods sold.

Amazon Live

The company said it will have 1000 plus streams as part of Amazon Live through a curated list of over 300 influencers across tech, gaming, fashion, lifestyle, home, sports, and beauty and the concept is doing well.

Job Opportunities

Amazon India claimed it has created more than 100,000 seasonal job opportunities across its operations network for the Indian festive season. These opportunities include direct and indirect jobs across India in cities such as Mumbai, Delhi, Pune, Bangalore, Hyderabad, Kolkata, Lucknow, and Chennai.

Amazon India's festive sale is a clear indicator of the growing e-commerce market in India. With the increasing penetration of the internet and smartphones, more and more people are shopping online. This trend is likely to continue in the coming years, making India one of the largest e-commerce markets in the world.