Amazon India has reportedly asked its sellers to disclose the 'country of origin' of new and existing product listings by 10 August in an email. The report further citing the email said that the e-commerce company has also warned its sellers of suspension of their listings if they fail to comply with the new regulations.
While the government is still reportedly negotiating with private e-commerce marketplace players on ensuring that all products listed on their apps and website carry the country of origin tag, the move by Amazon appears as a pre-emptive measure on complying with the rule before a deadline is announced.
On 9 July, a Mint report citing sources said that the department for promotion of industry and internal trade (DPIIT) held a second meeting after initial consultation on mandatorily displaying tag from 1 August. In the meeting attended by representatives of close to 30 e-commerce companies, online retailers did not find the deadline feasible, the report said.
The insistence on the country of origin tag is part of the government's strategy to curb imports and push indigenous products. The move was triggered by the death of 20 Indian army personnel in a clash with Chinese troops in June.
India has been taking a host of measures to reduce its economic dependency on China, including banning 59 mobile applications including TikTok and prohibiting Chinese companies from railways and road projects.