Future Retail Ltd, part of Kishore Biyani-led Future Group, has signed a deal with Amazon India to sell the former's products through its global e-commerce platform.
"Future Retail Ltd (FRL) and Amazon India had entered into long-term business agreements for expanding the reach of FRL stores and consumer brands through the Amazon India marketplace. This arrangement will now build on the robust offline and online capabilities of both organizations creating significant value for customers," the Future Group in a statement on Monday.
It is in fact, a two-way deal, where Amazon becomes FRL's authorized online sales channel and the FRL's stores and warehouses will be used as distribution centres by Amazon for quicker delivery.
"As part of the agreements, Amazon India will become the authorized online sales channel for FRL stores and FRL will ensure the participation of relevant FRL stores on the Amazon India marketplace, and its programs. Customers will enjoy the convenience of ordering on physical and digital channels for a wide range of food, FMCG, fashion, footwear and homeware categories in a seamless manner."
FRL will be list on the Amazon Prime Now program, allowing customers to get food, grocery and general merchandise delivery within two hours in Delhi, Mumbai, Bengaluru, and Hyderabad. Store of the retail brand like Big Bazaar and Foodhall will also be listed in more cities on the Amazon India marketplace.