Apple Awe Dropping Event Live Tonight: iPhone 17 Series, Watch Series 11, AirPods Pro 3, Airtags & More Launch

Apple is all set to unveil its latest innovations at its annual fall event on Tuesday, September 9, 2025. The highly anticipated launch is expected to showcase the new iPhone 17 series, alongside updated Apple Watch models, AirPods Pro, and a range of next-generation accessories and devices.

Apple's iPhone Launch Event Today: What To Expect from Apple's Awe Dropping Event?

This year's keynote, dubbed the "Awe Dropping Event," marks a major moment for Apple enthusiasts and tech industry watchers, with significant upgrades expected across the company's most popular product lines.

iPhone 17 Series Launch Tonight: iPhone 17 Pro, iPhone 17 Pro Max iPhone 17 Air Expected Prices, Features

Apple's Slimmest iPhone? Apple is expected to unveil four models as part of its upcoming iPhone 17 series: the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a new model reportedly called the iPhone 17 Air.

Rumours suggest that the iPhone 17 Air could be Apple's slimmest iPhone ever, measuring just 5.5 mm thick, making it even thinner than the iPhone 6, which was 6.9 mm. While this ultra-thin design is expected to bring a sleek and stylish look, it may come at the cost of reduced battery capacity and limited camera hardware.

In terms of display, the iPhone 17 Air is likely to feature a 6.3-inch screen, which would match the screen size of the standard iPhone 17 and the previous iPhone 16 Pro. The device is expected to include a single rear camera equipped with 2x optical-quality lossless zoom. However, users looking for more advanced photography options may be disappointed, as the Air model is not expected to offer ultra-wide or telephoto lenses.

Under the hood, the iPhone 17 Air will likely run on Apple's standard A19 chip, as opposed to the more powerful A19 Pro that's expected in the Pro models. To support the growing integration of Apple Intelligence features, the device could receive a RAM upgrade from 8GB to 12GB, which would improve performance and multitasking.

Apple Watch Series 11, SE & Ultra 3: Expected Features, Colours, and Pricing

The Apple Watch Series 11 is rumoured to retain a similar look to Series 10 but could come with brighter displays and new colour options.

The Apple Watch SE may see a screen size increase and a faster chip, making it more appealing in the budget segment. Meanwhile, the Apple Watch Ultra 3, after skipping a refresh last year, is expected to return with a larger display and potentially satellite connectivity.

AirPods Pro 3 Lineup

After nearly three years without an update, Apple's AirPods Pro lineup is expected to receive a major refresh. The upcoming AirPods Pro 3 are rumoured to feature heart rate monitoring, similar to what's currently available in Powerbeats. This new health-focused capability would align with Apple's broader push into wellness technology.

In addition to health tracking, the new AirPods Pro may also debut with a smaller, more compact charging case, making them easier to carry. Apple is also expected to introduce an updated pairing mechanism that enhances the seamless connectivity experience across its devices, further tightening the integration within the Apple ecosystem.

Apple Accessories & Other Product Updates Like AirTag 2, Apple TV

Among the accessories, AirTag 2 is reportedly in the pipeline. The second-generation tracker is expected to come equipped with an M5 wireless chip, significantly improving location accuracy and overall tracking performance.

Meanwhile, Apple is also said to be working on a refreshed iPad Pro, which might introduce a second front-facing camera. This addition would improve video calls and orientation support, making it more versatile for FaceTime and professional use.

The Apple Vision Pro could see its first hardware update since launch. Rumours suggest that Apple may replace the current M2 chip with a more advanced processor, boosting performance for mixed reality experiences and future software capabilities.

Additionally, a new Apple TV set-top box is expected to launch with an upgraded CPU, likely enhancing support for Siri integration and speeding up user interactions. Finally, the HomePod mini might also receive a processor upgrade, improving its smart home responsiveness and compatibility with Apple's expanding suite of devices.