Apple's Iphone Seen Gaining Market Share In India As Pro-Model Demand Rises: Report

Apple is expected to gain a larger share of India's smartphone sales, with the high-end iPhone 15 Pro and Pro Max models accounting for more of its shipments, according to a Reuters report.

The tech giant is expected to account for 7% of all smartphone sales from July to December, up from 5% in the first half of 2023, according to data from market researcher Counterpoint shared exclusively with Reuters.

The company has been touting India as its next big growth driver amid declining sales of its flagship device. Its suppliers have also been ramping up manufacturing in India amid weakening demand and regulatory pressure in China.

Wait times in India for Apple's latest 15 Pro and Pro Max models, that go on sale Friday, are stretching up to late October, mirroring trends seen in China and the US.

Counterpoint estimated the models will account for 25% of overall iPhone 15 shipments in India Q4, a 4% increase from what the previous generation top-range models accounted for a year earlier.

"The premium smartphone market in India has climbed tremendously from 0.8% of the total market in 2019 to 6.1% in the first half of 2023 and this is largely attributed to Apple's success," Nabila Popal, a research director at market intelligence firm IDC, said.

Apple opened two flagship stores in India this year and CEO Tim Cook said in August that the company hit "record" revenue in India in the June quarter.

Still, Apple has a long way to go before the country could bring in sales seen in the company's major markets, Reuters reported.

Morgan Stanley, in a note earlier this month, estimated that Apple's revenue from India is about half that of China.