AstaGuru London Hub Launch Expands Digital Art and Luxury Auctions Across UK and Europe

AstaGuru, a Mumbai-based digital auction house, has opened a UK and Europe hub in London this week. The office is in South Kensington. AstaGuru said the move aims to support overseas buyers and the Indian diaspora. The brand runs auctions in India through a digital-first model that links collectors with art and luxury specialists.

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The company began in Mumbai in 2008 and said the London base is part of its wider global expansion. AstaGuru described the step as a key stage in its international growth. It also said demand is rising for premium art and collectibles. The company linked this trend to digitally native buyers entering the market.

AstaGuru London hub to support UK and Europe collectors

London has always been at the heart of the global art and luxury market, said Manoj Mansukhani, Director of Marketing at AstaGuru. With a permanent presence here, we are bringing a single, digital-first platform that connects global collectors with exceptional art and luxury. Our clients in the UK and beyond now have local support to engage with curated auctions with transparency and accessibility, he said.

AstaGurus arrival in London marks a pivotal moment for the European art and luxury market, said Laryssa Jesse, Managing Director UK. By leveraging our expertise across art, jewellery, watches, and luxury collectibles on a native, digital-first platform, we are making high-value collecting more accessible and transparent for a new generation of global collectors who value data-driven insights, curated excellence, and a seamless client experience, she said.

AstaGuru events in London to mark UK and Europe launch

To mark the UK launch, AstaGuru plans private viewings and educational seminars in London in coming weeks. The events are set for experienced collectors and newer investors. AstaGuru said these sessions will help buyers diversify portfolios. The company also plans to show works by known Indian and international artists.

Interested buyers will be able to join auctions in real time, the company said. AstaGuru plans to provide detailed digital catalogues and expert consultations. It said the platform uses data-driven insights to guide curation and engagement. The firm also expects interest in heritage jewellery and luxury watches from a growing market.

AstaGuru said its London hub is meant to improve support for international clients. The company also said the brand name joins the Italian word asta, meaning auction, with the Indian word guru. It linked the name to a focus on auctioneering. AstaGuru said the UK move fits its digital-first approach and global aims.

With inputs from PTI