AU Small Finance Bank, India's largest SFB, has launched a massive advertising strategy dubbed "BADLAAV Humse Hai." This is AU Bank's first unified marketing communication initiative since its establishment, a creative project that will highlight the bank's commitment to development and innovation in the modernity of banking services.
AU Small Finance Bank also unveiled its cutting-edge digital banking platform AU 0101 during the event, marking the advent of 'nextgen' banking by allowing customers to access a complete complement of financial services online, featuring face-to-face interaction with a banker via video chat. In addition, the bank revealed its credit card portfolio, which caters to a wide range of customers.
Regarding the concept of the "BADLAAV" campaign, AU Small Finance Bank has said that "the genesis of the new Brand Campaign comes from AU's flourishing banking business conducted through 750+ banking touchpoints spread across 15 states and 2 Union Territories. The campaign brings forth AU as a changemaker in the Indian banking sector. With this, the Bank hopes to amplify its message of challenging the status quo and augment its reach across India's major cities and towns."
To bring the BADLAAV promise to life through concrete offers, AU will release a series of ad films on goods and practices such as monthly interest, anywhere banking, Video banking, UPI QR, and new age Credit Cards as part of this initiative.
"AU was founded two and a half decades ago for the purpose of taking formal financing to the unbanked and in the last four years as a bank, we have successfully expanded both our range of services and our geographical reach. Our success is a result of our innovations across the banking spectrum. We take the utmost pride in doing things 'differently' to the delight of our customers and with the launch of AU 0101, our digital bank, we will work towards ushering in Badlaav in banking," Sanjay Agarwal, MD & CEO, AU Small Finance Bank acknowledged.
"When I met Sanjay and his team from AU Bank, their sincere and single-minded focus on making banking simpler for the average Indian really impressed me. They have been fearless in challenging the norm for providing better service. This spirit really resonated with me. Our philosophies match and I am looking forward to work with Sanjay and his team," Mr. Perfectionist Aamir Khan said.
"I am a firm believer of the fact that 'Change is the only constant'. Living in an ever-evolving society, I strongly feel we need to adapt to the changes around us. I am very impressed by the success of AU in such a short span., a remarkable journey with many landmark achievements so far. Personally, I identify with AU's professional ethos and commitment to its core audience," said one of the successful actresses of the Bollywood industry Kiara Advani said.
AU's new brand ambassador, Mr. Sanjay Agarwal said, "Aamir Khan's passion for work and efforts to bring about changes in the society through his projects makes him a perfect ambassador for BADLAAV. I think, Aamir perfectly symbolizes the change that India has always yearned for, and experienced at times - just like the brand AU."
"Kiara Advani is one of the most popular Indian film actors and a youth icon. Her professional choices and repertoire of work find perfect resonance with AU's journey so far," said Sanjay Agarwal.
About AU 0101: AU 0101 is AU Bank's digital banking platform which offers a full suite of banking services for both existing and prospective customers. AU 0101 is built with the design principles of convenience, speed, security, flexibility, and availability and is packed with a comprehensive range of features including all payment solutions, deposits, loans, credit cards, insurance, investment, and lifestyle offerings. One of the most distinctive features of AU 0101 is Video Banking, wherein customers can directly connect with AU's video bankers from the comfort of their homes. Customers can also avail of personalized preapproved offers from AU 0101 app which is available on both Android Play Store and iOS App store.
About AU Bank Credit Cards: AU Bank is the first among SFBs to launch its own credit card. AU Bank Credit Card comes in four variants - Altura, Altura Plus, Vetta, and Zenith, to match the changing needs of the first-timer, new age, digitally savvy customers. Exclusively curated deals, railway & airport lounge access, free extended warranty on electronic purchases are some of the novel features of the cards. With a special variant designed for our women customers, AU Credit Cards will enable them to reach for their aspirations and wants, according to the official announcement of the bank.