Blue Dart Rebrands Its Dart Plus Service To Bharat Dart, Shares Rise

In a latest announcement, Blue Dart Express Limited today unveiled its newly revamped service, formerly known as Dart Plus, as Bharat Dart. The strategic transformation marks as a momentous milestone in Blue Dart's ongoing journey, underscoring its unwavering commitment to servicing the vast needs of Bharat, according to its BSE filing.

Balfour Manuel, Managing Director, Blue Dart spoke on the latest development saying, "During India's recent G20 Presidency, the need to harmonize growth, efficiency, and resilience as one large family was brought forth. The government's vision of 'One Earth, One Family, One Future,' which underscores unity and purpose, aligns seamlessly with Blue Dart's forward-thinking approach, cementing its position as a trailblazer in the logistics industry. The rebranding represents an exciting transformation for us as we continue to serve the length and breadth of the country."

Meanwhile, Pablo Ciano, CEO- DHL eCommerce said, "As India approaches its centenary year in 2047, the focus of e-commerce and logistics has become paramount. Our DHL Group Strategy 2025 has identified e-commerce as a megatrend, and we are committed to out objective of 'Connecting People, Improving Lives.' We firmly believe in the immense potential to spotlight the unique products and services offered by India's small businesses and MSMEs in tier II and tier III cities on a global stage, enabled by our seamless delivery solutions."

Meanwhile, shares of the company reacted positively to the latest announcement. Current market price of Blue Dart Express share on BSE is Rs 6740.55 apiece with intraday gain of 1.89%. Its 52-week high price is Rs 9639.45 apiece and 52-week low price is Rs 5633.00 apiece, respectively. It has a market capitalisation of Rs 15,993.93 crore. Blue Dart Express stock gained 8% in last 1-week, gained again 8% in last 1-week, fell 24% in last 1-year, and surged 131% in last 3-years.