BMRCL Explores Non-Ticket Revenue Strategies to Prevent Fare Increases for Commuters

The Bangalore Metro Rail Corporation Limited (BMRCL) is exploring ways to boost revenue without increasing ticket prices. Experts suggest focusing on non-ticket revenue streams to avoid financial strain on passengers. This approach could prevent fare hikes, benefiting commuters who rely on affordable metro travel.

Route-1 encompasses the Whitefield to Sir M. Visvesvaraya station, featuring a total of 22 stations. Route-2 extends from Krantiveera Sangolli Rayanna City Railway to Challaghatta station, covering 14 stations. Meanwhile, Route-3 runs from Nadaprabhu Kempegowda station (Majestic) to Nagasandra Metro station, with 13 stations in total.

Experts highlight that increasing non-ticket revenue is crucial for BMRCL. They argue that raising ticket prices could deter passengers, especially those from middle and lower-income groups. For many, the metro is a cost-effective travel option, and higher fares might make it unaffordable.

BMRCL's revenue faced a setback due to a Karnataka High Court order in 2019. The court banned advertisement boards on metro pillars, impacting earnings significantly. Before this order, BMRCL had generated substantial revenue from advertisements, earning Rs 8 crore in 2016-17, Rs 8.89 crore in 2017-18, and Rs 3.9 crore in 2018-19.

BMRCL plans to allocate 5% of advertising space for socially responsible ads. Additionally, the installation of screen doors at stations is under consideration. These doors could provide new advertising opportunities once installed.

The metro's reliance on advertisements for revenue has grown since the court's decision. The potential for increased ad revenue might eventually lead to reduced ticket fares if successful.

Overall, BMRCL aims to balance its finances by enhancing non-ticket revenue streams while keeping fares affordable for passengers. This strategy could ensure sustainable growth without burdening commuters financially.