Broking firm Angel One's SuperApp to craft new client experiences: CTO Raiturkar

Hoping to broaden its client base, online trading and stock broking firm Angel One Limited is close to deploying a SuperApp that enables "better discovery, information architecture and personalised investment journeys", says its CTO Jyotiswarup Raiturkar.

The tech innovation, he explained in an interview with PTI, ranges from crafting dynamic native experiences on mobile devices to creating customer cohorts and assigning journeys, according to a PTI report.

The digital-first approach of the company, which was earlier known as Angel Broking Limited, has helped it stay ahead of the curve, meet expectations of tech-savvy young investors, and position itself as a new-age fintech platform that delivers innovative solutions seamlessly -- at a mobile tap, added the PTI report.

According to Raiturkar, the power of AWS (Amazon Web Services) cloud computing, combined with Angel One's own tech-DNA, has led the fintech platform to strengthen real-time portfolio insights, reduce go to market, lower costs by 18 per cent and drive operational improvements to serve its customers' financial needs.