CCI approval for ANTA Sports to acquire 29.06% stake in PUMA SE via Ancat Holding
The Competition Commission of India has cleared Hong Kong-based ANTA Sports Products plan to acquire 29.06 per cent of PUMA SE through Ancat Holding GmbH, an indirect ANTA subsidiary formed as an acquisition vehicle. The transaction follows ANTA’s EUR 1.5 billion share purchase agreement with Groupe Artemis of the Pinault family.
The Competition Commission of India on Tuesday approved ANTA Sports Products’ plan to buy a 29.06 per cent stake in PUMA SE. The buyer is Ancat Holding GmbH, an indirect wholly-owned unit of the Hong Kong-based group. The watchdog said the deal will happen through a secondary share purchase.

The regulator described the transaction as a purchase of 29.06 per cent of PUMA’s issued share capital. It said Ancat works as an acquisition vehicle for the deal. Ancat does not run any business in India or elsewhere. Approvals are required when deals cross set thresholds.
Competition Commission of India approval for PUMA SE stake
The watchdog also shared an update on social media. "CCI Competition Commission of India approves acquisition of certain shareholding in PUMA SE by Ancat Holding GmbH,\" the regulator said in a post on X. The commission reviews such combinations to curb unfair practices. It also aims to support fair competition.
In January this year, ANTA said it had signed a share purchase agreement with Groupe Artemis. Groupe Artemis is the investment firm of the Pinault family. The plan was to acquire 29.06 per cent of PUMA SE. The stake was priced at 1.5 billion euros in cash.
ANTA Sports Products deal for PUMA SE with Groupe Artemis
After the transaction closes, ANTA Sports Products Ltd will become PUMA’s largest shareholder. ANTA works across research and development, design, and production. The company also markets and sells sports goods. These include footwear, apparel, and accessories in multiple markets.
PUMA is known for products linked to football, running, training, basketball, and motorsport. The company has a presence across Europe, Latin America, Africa, and India. The stake sale comes from Groupe Artemis. Groupe Artemis also owns Kering, listed in Paris.
Kering’s brand lineup includes Gucci, Bottega Veneta, Yves Saint Laurent, and Balenciaga. The CCI decision clears the way for the share purchase to proceed. The approval reflects the rule that large transactions need scrutiny. The regulator said it acts to keep markets competitive.
With inputs from PTI


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