Cellecor Gadgets Partners With Dixon To Broaden Premium Appliance Range; Stock Climb 5%

On Monday, shares of mobile gadget company Cellecor Gadget Ltd locked in 5 per cent to an intraday high of Rs 67.45 per share from its previous closing of Rs 64.25 per share. The stock's 52-week high is Rs 325.55 and its 52-week low is Rs 29.04. The company has a market cap of over Rs 1400 crore with multibagger returns of around 120 per cent in 1 year.

In a recent announcement, Cellecor Gadgets Limited, one of the fastest-growing consumer electronics manufacturers in the country, has formed a partnership with Dixon Electro Manufacturing Private Limited, a subsidiary of Dixon Technologies (India) Limited and an expert in electronic manufacturing services. This collaboration marks the entry of the Cellecor into the high end of the market with the premium refrigerator classes bringing to the fore its diversification towards home appliances and reinforcing its brand perception in the Indian market.

As part of these agreements, DEMPL was tasked with producing a variety of high end refrigerators for Cellecor by leveraging its ISO certified facilities and experience in EMS. The collaboration guarantees the manufacture of premium refrigerators with the required degree of quality, reliability and sophistication that is consistent with Cellecor's purpose vision to meet the increasing customer expectations for suitable, value-for-money and well-performing products.

For the first time ever, Cellecor established a business partnership with Moglix, a brand that operates in both a business to business as well as a business to consumer model in the regions of Asia, considering further expansion of its portfolio. Moglix's extensive supply base chain of 1,000 plus suppliers across 120 plus countries serves as a strategic opportunity for Cellecor to expand its reach of its products in a more efficient manner. Through Moglix's advanced digital commercial technologies, Cellecor intends to have marketable reach out to a wider space including corporations, micro-businesses, as well as consumers at an individual level, which would increase the availability of the company's innovative products to the market.

All of these strategic activities are taking place during a very high growth period for the company Cellescor; this is echoed by their financial health. In the half yearly results for FY25, Cellecor stated that their net sales surged by 103 percent to reach ₹425.71 crore on top of a PBT of ₹19.67 crore which was an increase of 106 percent and a net profit of circulation which was also an increase of more than one hundred percent at 14.62 crores . Total sales for that monetary year culminated into a staggering amount of approximately 500.45 crore rupees with a 20.71 crore rupee profit before taxation and a net profit of 16.09 crore rupees.

Cellecor's shares found a bidding zone which enabled a circuit halt upwards of 5% on the upside pegging the prices on Friday at ₹64.25 per share from their previous close of ₹61.20 per share. The stock has a 52 week low and high of ₹29.04 and ₹330 a share.
A relatively new company established in 2010, Cellecor Gadgets Ltd caters to consumers on the lower end of the market by offering goods such as smart TVs, mobile phones, smart watches, earphones and so on. The firm provides out-sourcing for production and the distribution is handled via an effective channel comprising over 900 distributors , 25, 000 retailers including 1200 service centers spread over 28 states in India, strongest in Uttar Pradesh, West Bengal and Gujarat.

Moreover, partnering with companies such as Dixon and Moglix tells of Cellecor's emphasis on being at the cutting edge of technology while focusing on the customer which positions the business as one of the eminent brands in the consumer electronics industry in India.