Cellecor & Rockingdeals Strengthen 'Make in India' Initiative With New Collaboration

Cellecor Gadgets Limited is expanding its retail offline through a new partnership with Rockingdeals Circular Economy Ltd. This partnership exploits the existing franchise network of Rockingdeals which comprises more than twenty franchise outlets to expand the reach of the consumer electronics range, which includes smart TVs, air conditioners, refrigerators, washing machines, and kitchen appliances. Leveraging Rockingdeals's strong retail network, Cellecor seeks to increase the accessibility of advanced technology products, allowing more consumers to experience and purchase high-tech products at reasonable prices in the atmosphere of a trusted retailer.

Incorporated in 2002, Rockingdeals Circular Economy Ltd has transformed the e-commerce and retail industries in India. Its range of products includes household goods and appliances, electronics, fashion, and lifestyle products, which makes it a formidable force in the retail business. Rockingdeals's retail chain is driven by value for money, customer satisfaction, and quality, which makes it the right choice for marketing and selling Cellecor products.

This partnership improves Cellecor's retail distribution and strengthens the commitment of both companies towards the 'Make in India' initiative, which encourages local manufacturing and production. With Rockingdeals' extensive retail network, Cellecor can further enhance the customer base as well as the experience offered.

This strategic step is a landmark goal in the advancement of the Cellecor brand because it is juxtaposed against a strong e-commerce market presence. With Rockingdeals, Cellecor is guaranteed wider reach, therefore improving the overall shopping experience of the customers. The partnership enables consumers to touch and feel the products of Cellecor which shifts their brand perception towards making informed purchases and further strengthens the brand as a market leader in the Indian consumer electronics domain.

The partnership also aims to serve the increase in appetite towards consumer electronics in India. With Rockingdeals' skill in retail combined with innovation from Cellecor, both companies are bound to enjoy a warmer reception from consumers and the entire electronics industry. This partnership should result in significant benefits and growth allowing for a more prominent market presence of Cellecor.

One of the fastest-growing consumer electronics companies in India, Cellecor Gadgets Limited recently announced a partnership with a Flipkart group Jeeves Consumer Services Pvt. Ltd. to expand its after-sales service services nationwide. The goal of this collaboration is to offer Cellecor customers dependable, competent, and smooth service assistance.

Customers of Cellecor will have access to installation and repair services for air conditioners, refrigerators, washing machines, and smart televisions as a result of this partnership. Cellecor has reinforced its dedication to providing superior service solutions by partnering with Jeeves, a prominent third-party neutral service provider part of the Flipkart Group. One of the largest third-party service providers in India, Jeeves is a part of the Flipkart Group and specialises in extensive lifecycle management for a variety of industries, including mobility, consumer electronics, furniture, home appliances, IT & IT peripherals, AV & enterprise solutions, lifestyle, and personal healthcare.
.

In order to attain further growth, the company has secured Rs. 10.10 crore through the issuance of 1,010 Series RX5 unlisted secured partially paid redeemable debentures which are valued at Rs. 1 lakh per debenture. The company has offered these debentures as private placements, so each one comes with an annually paid coupon of 15.25%. The debentures are guaranteed by the company directors.

In a pivotal development, Cellecor's collaboration with Dixon Electro Manufacturing Private Limited (a subsidiary of Dixon Technologies Ltd) will greatly enhance its home appliance portfolio. Premium refrigerators will be produced in Dixon's state-of-the-art production facilities. An electronics manufacturer with an ISO-certified plant, Dixon Technologies is known for its leadership in quality and morality. We still trust that this partnership points toward Cellecor's aim of providing high-quality economical goods that meet the growing expectations of Indian customers.

From the growth graph, the company is improving financially as well.

For the first half of FY25, Cellecor's net sales increased by 103% and profit before tax grew by 106%, reaching Rs 19.67 crore while net profit soared by 108.3%, totalling Rs 14.62 crore compared to H1 FY24. For FY 2024 net sales stood at Rs 500.45 crore while PBT was at Rs 20.71 and net profit stood at 16.09 crore rupees.

Cellecor performed a stock split in early 2024 which had a ratio of 10:1 with the aim of increasing liquidity and investor participation. The split was effective August 9, 2024. Equity share of Rs 10 was split into 10 shares with a face value of Rs 1.

Cellecor has a robust equity return rate of 32% and returns on capital employed of 30%. This showcases the operational performance of the company. Promoters hold 49.64% of the company while FIIs and DIIs own 2.92 and 1.54% respectively, and the public owns 45.90% of the shares.

Established in 2010, Cellecor Gadgets Ltd is an Indian Organisation that deals in consumer electronics including smart TVs, smartphones, smart watches, earphones and other mobile accessories at economical prices.

The company's manufacturing operations might be outsourced, homogeneously the distribution of the products is supported through more than 900 distributors, 25,000 retailers, and 1,200 service stations spread throughout 28 states, mostly concentrated in Uttar Pradesh, West Bengal, and Gujarat.

Cellecor's business links and alliances give the company strategic benefits, greatly improved results, and active engagement in new product developments, making it an important player in the consumer electronics industry in India.