Dabang Stock: Smallcap FMCG Share Jumped 85% In 1 Yr; Salman Khan Joins As Brand Ambassador

GRM Overseas stock: Small-cap stock GRM Overseas Limited roped in Bollywood actor Salman Khan as brand ambassador for its upcoming campaign, which led to the FMCG stock price surge of 8% to Rs 268 per share.

The Basmati rice exporter GRM Overseas stock closed 1.3% higher at Rs 264 apiece on BSE on Tuesday. Salman Khan is partnering with GRM Overseas for the second time in a year for a campaign. Partnership with the Bollywood actor will elevate the brand's mass appeal further and expand its scope for further growth, according to GRM Overseas Managing Director Atul Garg.

"We are thrilled to embark on this journey with Salman Khan, a figure who embodies the spirit of our brand - trustworthy, reliable, and a symbol of outstanding quality, and are confident that the new campaign will elevate the brand's mass appeal further," said MD Atul Garg.

GRM Overseas stock performance

GRM Overseas stock value has increased by over 31.87% year to date (YTD) and has gained over 86.9% in the last one year. The company scrip hit its 52-week-high mark of
Rs 288 per share on BSE on 29 August, 2024.

GRM ties up with Salman Khan for a new campaign

Salman Khan will be featured in GRM Overseas's new campaign for 10X Classic Chakki Fresh Atta, which will encourage a significant shift in consumer behaviour. The campaign will be broadcast on leading television channels and other platforms, and it will also be covered in print media, digital platforms, outdoor advertising, and cinema advertisements across pan-Indian markets.
This is not the first time GRM Overseas has partnered with Salman Khan for an advertisement campaign; the Bollywood superstar participated in a similar promotional campaign in August 2024.

About GRM Overseas

GRM Overseas is a leading basmati rice and wheat flour exporter to the Middle East, the United Kingdom, and the United States. Established in 1974, the company initially operated on Indian markets, but now it has developed a market for its exported rice in 42 countries.
GRM's three processing units, located in Haryana and Gujarat, produce and supply approximately 4,40,800 MT of rice annually. GRM Overseas's warehousing facility with 1.75 Lakhs sq. ft. space in Gujarat plays a crucial role in the company's rice exports as it facilitates speedy shipments from Kandla and Mundra ports.

The company sells products under brands, namely 10X", "Himalaya River" & "Tanoush." Additionally, it sells products through private label arrangements under customers' brands. GRM has endeavoured to reach consumers directly with its brands and products in recent years.GRM Overseas profit after tax increased by 47% sequentially to Rs 13.5 crore in the third quarter of the financial year 2024-25 (Q3 FY25). It reported a 19% sequential rise in its total revenue for the third quarter of the financial year (FY 25) to Rs 320.2 crores.
The company's EBITDA stood at Rs 23.3 Crores, with a margin of 6.1% in the third quarter of the current financial year against a 5% margin in the second quarter.

The company is eyeing further expansion across countries like Georgia, Chile, and Morocco after it entered into an agreement with major distributors in these nations for its brand "Tanoush".